Jay Conrad Levinson and Al Lautenslager

The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at gmarketing.com.

Al Lautenslager is an award-winning marketing expert, best-selling author, highly sought-after speaker, consultant and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well a direct marketing, printing and mailing company; and a Certified Guerrilla Marketing Coach.

From Jay Conrad Levinson and Al Lautenslager

8 Recent Stories

How to Increase Your Customer Referrals
Marketing

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
Why You Should Use Blogs and Podcasts to Market Your Business
Marketing

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Tips for Creating a Memorable Marketing Hook
Marketing

Tips for Creating a Memorable Marketing Hook

You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.
How Fusion Marketing Could Help Your Business
Marketing

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.
Marketing

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
This Is How You Come Up With Marketing Goals
Marketing

This Is How You Come Up With Marketing Goals

Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
Guerrilla Marketing

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
Growth Strategies

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.