Jay Conrad Levinson

The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at gmarketing.com.

Playing Favorites

For best results, market to your best customers.

In The Trenches

What makes a guerrilla entrepreneur? One part grit and two parts gumption.

Scout's Honor

Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.

Tech Advantage

Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.

Attention Getters

Fresh ways to get a rise out of your marketing efforts.

Mind Over Matter

Sigmund Freud and B.F. Skinner may be dead, but they can still help your business.

Stakeout

What are your competitors up to? Here are five ways to find out.

Hit Or Myth?

Learning to distinguish facts from fables for your marketing campaign.

Point and Click

Do-it-yourself marketing materials that do the work for you.

Good Ideas

Tips to revitalize your marketing strategy

Taking Care

17 ways to show your customers you care.

Test Flight

Woo new customers with a pilot project.

It's About Time

The right marketing target date could give your product the attention it deserves.

Good Timing

Think time is money? Don't kid yourself--it's far more valuable than dollars and cents.

Clear Advantage

Focusing on your company's competitive edge.