Jay Conrad Levinson
Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at gmarketing.com.
For best results, market to your best customers.
What makes a guerrilla entrepreneur? One part grit and two parts gumption.
Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.
Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
Fresh ways to get a rise out of your marketing efforts.
Sigmund Freud and B.F. Skinner may be dead, but they can still help your business.
What are your competitors up to? Here are five ways to find out.
Learning to distinguish facts from fables for your marketing campaign.
Do-it-yourself marketing materials that do the work for you.
Tips to revitalize your marketing strategy
17 ways to show your customers you care.
Woo new customers with a pilot project.
The right marketing target date could give your product the attention it deserves.
Think time is money? Don't kid yourself--it's far more valuable than dollars and cents.
Focusing on your company's competitive edge.
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© 2014 Entrepreneur Media, Inc.