Jim Joseph: Page 15

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

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Latest: Page 15

Marketing

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.