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Joanna L. Krotz

Joanna L. Krotz

Joanna L. Krotz writes about small-business marketing and management issues. She is the co-author of the"Microsoft Small Business Kit" and runs Muse2Muse Productions, a New York City-based custom publisher.

11 Recent Stories

Businesses Find Benefits in Going Green

At last, eco-friendly products and services are paying off in new and scalable ways. See how green can work for you by checking out these forward-looking business models.
July 7, 2013 in Growth Strategies
From Powering Businesses to Empowering Kids

From Powering Businesses to Empowering Kids

Fresh out of college with an enviable consultant job, Andrea Lo decided to quit so she could create Piggybackr, an online platform that helps kids raise money for causes.
June 8, 2013 in Young Entrepreneurs
How to Prepare an Effective Crowdfunding Pitch

How to Prepare an Effective Crowdfunding Pitch

Crowdfunding -- whether through donated contributions or equity investments -- is coming of age as a game changer for startups. Here's how to create a persuasive pitch.
May 7, 2013 in Ask Entrepreneur
Turning Passion Into Profits: An Investment Banker Goes to the Dogs

Turning Passion Into Profits: An Investment Banker Goes to the Dogs

She left a banking career in New York for a sunnier life in California. Now, Andrea Servadio is co-founder of Fitdog Sports Club, which must grow to stay ahead of the pack.
March 8, 2013 in Success Stories
Should You Outsource Your Customer Service?

Should You Outsource Your Customer Service?

Call center technology can now combine, customize and expand your customer communications while reducing costs. So would outsourcing boost your business?
January 23, 2013 in Customer Service
Smart Ways to Send Business Gifts This Season

Smart Ways to Send Business Gifts This Season

Today's gamut of beliefs and sensitivities can turn holiday business gifts into an etiquette minefield. Here's how to give grateful good cheer without crossing any lines.
December 8, 2012 in Growth Strategies
Turning Passion Into Profits: A Wine Wizard Bets on Old World Science

Turning Passion Into Profits: A Wine Wizard Bets on Old World Science

Winemaker Randall Grahm created the famously successful Bonny Doon Vineyard by making wines no one else dared attempt. Now, he's moved on to an even riskier bet.
August 21, 2012 in Business Ideas
Turning Passion Into Profits: Creating Buzz With Beeswax

Turning Passion Into Profits: Creating Buzz With Beeswax

Dedicated to producing sustainable all-natural bath and body products, Amy and David Rzepka bank on bees to build their expanding home-based business.
May 28, 2012 in Starting a Business
Taking Your Business Mobile: The Basics

Taking Your Business Mobile: The Basics

Can customers view your business website on a smartphone? Should your business have an app? We walk you through the basics of going mobile.
April 16, 2012 in Mobile
Could Your Business Survive Without You?

Could Your Business Survive Without You?

Seventy-five percent of small-business owners have no real succession plan -- a potential recipe for disaster. This entrepreneur's accidental fate tells a cautionary tale.
February 15, 2012 in Starting a Business

How to Win Over Investors in Three Minutes or Less

Every entrepreneur should have a killer elevator speech that'll grab investors' attention. Here's how to write one.
January 14, 2011 in Financing