Kalle Lyytinen and Michael Fisher
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
More Authors You Might Like
-
Sherin Shibu
News Reporter
-
Nicholas Leighton
Best-selling author, speaker & business owner executive coach
-
Chris Kille
Founder at EO Staff
-
Adam Kroener
CEO of Carbliss, Startup Advisor, Philanthropist
-
Jessica Wong
Founder and CEO of Valux Digital and uPro Digital.
-
Amanda Breen
Senior Features Writer
-
Daria Gonzalez
CEO and co-founder, Wunderdogs
-
Don Weber
Soft Skills and Communication Expert and Coach