Katherine Halek is the Content Strategist at
Signazon.com, a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about retail, marketing, and entrepreneurship. Connect with her on Google+.
An exclusively online marketing strategy can't give potential customers something to hold onto.
Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
Listen to research when designing your campaign and to your gut when tweaking it.
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
It's flattering when someone offers you a job or a business deal, but flattery can lead you nowhere.
The Internet and social media promise you are always connected but not if you don't lift your eyes from the screen to see who's in the room with you.
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
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© 2015 Entrepreneur Media, Inc.