Katie Lundin
Bio
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Latest
A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here's how brand consistency can help you put competitors in your rearview mirror.
How 'Good Design' Will Help Your Ecommerce Business Grow Faster Than Ever
If your website takes more than four seconds to load, you've already lost a quarter of your visitors.
How Your Company's Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
Why and How to Rename Your Business
A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.
5 Reasons Why Your Business Is Losing Customers
Ever think about why people keep buying iPhones, even though they're so darned pricey?
5 Epic Product Fails and the Lessons They Can Teach Your Small Business
Remember the Juicero? The Zune? Those globs of gelatin floating in Orbitz soft drink bottles like drinkable lava lamps?
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