Lara Kristin Herndon

Are Color Trends Important in Product Design?
Marketing

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Innovative Ideas in Product Packaging
Marketing

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too