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Lara Kristin Herndon

2 Recent Stories

Are Color Trends Important in Product Design?

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
June 5, 2013 in Branding
Innovative Ideas in Product Packaging

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
November 22, 2012 in Branding