Lon Safko

Lon Safko

Lon Safko is a professional speaker and coach to large companies on harnessing innovative thinking and social-media strategies. He lives in Gilbert, Ariz., and is the author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing (McGraw-Hill, 2012).

How Much Did That New Customer Cost You?
Finance

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.