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Lon Safko

Lon Safko is a professional speaker and coach to large companies on harnessing innovative thinking and social-media strategies. He lives in Gilbert, Ariz., and is the author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing (McGraw-Hill, 2012). Safko is also the author of The Social Media Bible, founder of 14 companies and holder of three patents.

1 Recent Stories

How Much Did That New Customer Cost You?

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
January 14, 2013 in Finding Customers