Marshall Sponder is a senior web analyst for a large IT services company based in the Northeast and an artist who maintains Now-SEO, his own search engine marketing consultancy with B2B and B2C clients.
Take your social media strategy to the next level by using it to improve your products and services.
Use free tools to bring people together around your brand--online or off.
Twitter is the easiest form of social media to measure, so make sure you're getting the most from it.
People are talking about your brand online--find them and make them your customers.
It's one thing to generate online buzz. It's another to know how to use it.
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© 2014 Entrepreneur Media, Inc.