CMO of Hightail
Mike Trigg is the CMO of Hightail
, a file-sharing service.
Here's how you can create a viral effect that will help your product spread via your customers' networks.
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Naming a Business
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.