CMO of Hightail
Mike Trigg is the CMO of Hightail
, a file-sharing service.
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Naming a Business
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.