Serial entrepreneur and CEO in internet and new media publishing.
Perry Evans is CEO and founder of Closely, a company that has developed a free mobile app called Perch that allows small business owners to discover what businesses in their neighborhood are doing to engage with local consumers via social sites, check-in apps, deal sites and reviews. He is also a founding executive of MapQuest, Jabber and Local Matters.
2 Recent Stories
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.