Pete Canalichio

Pete Canalichio

Managing Partner, Licensing Brands, Inc.

Pete Canalichio is a brand-licensing strategist with more than 25 years of business experience. Having worked in brand licensing for close to 20 years for companies such as The Coca-Cola Company and Newell Rubbermaid, he is considered an expert on the subject and is repeatedly asked to speak at branding and licensing conferences and leading business schools globally. In 2009, Pete founded Licensing Brands, Inc., a company dedicated to helping brand owners and manufacturers harness the power of brand extensions through licensing. He is the future co-author with Mark Di Somma of Lasso the World, Reframing How Brands Expand in today's competitive environment.  Learn more at BrandLicensingExpert.com.

Market Research Is Key to Recognizing Licensing Opportunities
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
The 10 Most Common Brand Licensing Mistakes
Licensing

The 10 Most Common Brand Licensing Mistakes

Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.
To Build a Great Licensing Partnership, Discuss Expectations Early
Licensing

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
How Landing a Brand Licensing Deal Can Boost Manufacturers
Marketing Edge

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Licensing

3 Pitfalls to Avoid in Licensing Agreements

Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
Brand Licensing Provides More Outlets for Profit and Exposure
Licensing

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.