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Peter Kooiman

30 Recent Stories

A New Face

From its Sugarbath and milk formula product lines to its partnership with luxury giant LVMH, there's nothing stale about Fresh.
January 1, 2002 in Entrepreneur Magazine

Using His Noodles

With a vision of bringing Asian street food to the American public, this former restaurant manager may have hit on the next big thing.
December 1, 2001 in Entrepreneur Magazine

e-Lobbying

A presidential sex scandal got their nonprofit off the ground. Now their 300,000 politically conscious members keep it going.
November 1, 2001 in Entrepreneur Magazine

Marketing Buzz 11/01

Tattoos: the new deal-closers, and the marketing benefits of event sponsorships
November 1, 2001 in Entrepreneur Magazine

Edu-phibian

Hopping from product to product, Leap Frog's founder makes learning lighthearted and lands his toys on store shelves everywhere.
October 1, 2001 in Entrepreneur Magazine

Ready for Launch?

These are the voyages of the starship Entrepreneur- boldly doing business in space.
October 1, 2001 in Entrepreneur Magazine

Big Break

Is it time for your product to stop playing supporting roles and steal the show?
October 1, 2001 in Entrepreneur Magazine

Drink Up

From cans of Whoopass energy drink to Berry White juice, Seattle-based Jones Soda Co. reflects the offbeat personality of its founder.
September 1, 2001 in Entrepreneur Magazine

Who Hired Pottymouth?

Everybody's talking dirty these days. Is cursing out of control in your workplace?
September 1, 2001 in Managing Employees

A Lot to Learn

Just because you run a company doesn't mean you know everything. With a little education, though, you can change that.
September 1, 2001 in Entrepreneur Magazine

Mentorships: The Ultimate Networking Tool

Much more than advisors, mentors can help you learn the ropes and locate prospects, too.
September 1, 2001 in Startup Basics

Jim Lesser

31, founder of JDL Management in Philadelphia, maker of three of the top 10 arcade games in the world
August 1, 2001 in Entrepreneur Magazine

Building a Brand

Natural Splash Beverages proves it's not ludicrous to think an entrepreneur can make a dent in the beverage industry.
August 1, 2001 in Magazine

Details, Details

It might sound like a nauseating endeavor, but paying attention to details is a surefire way to keep your clients happy as clams.
August 1, 2001 in Sales

Show and Sell

Give your potential customers front-row seats for your ads with rich e-mail.
July 1, 2001 in Ads by Type

Quick Change

How fast can you make a million? For these companies, the answer was one year. But who knows? Maybe you could do it in less.
July 1, 2001 in Entrepreneur Magazine

"Oh, Yeah? Prove It!"

Bringing both sides of the patent issue together to find the truth about prior art
July 1, 2001 in Protecting Your Idea

Cold-Calling Basics

Take the "cold" out of "cold-calling," and you'll win prospects over.
July 1, 2001 in Magazine

Reach Out and E-mail Someone

Setting up an e-mail marketing campaign
July 1, 2001 in Magazine

Take a Stand!

Are you running your company, or are your customers? Even if the customer is always right, you're still the boss.
July 1, 2001 in Magazine

Don't Make Yourself Comfortable

Remember your pals in high school--the ones who wrote "Don't ever change!" in your yearbook? For your business' sake, forget them.
July 1, 2001 in Leadership

Cuttin' (Edge) Class

When teacher writes your name on the "smart board," is it a good or a bad thing?
June 1, 2001 in Entrepreneur Magazine

A.W.O.L.

On the trail of Wayne Rogers (aka Trapper John), because we hear he's a "big businessman"
June 1, 2001 in Entrepreneur Magazine

Name That Business

And take your time to get it right.
June 1, 2001 in Magazine

Give Your Website a Makeover

How to know when your site is a dud--and get it up to par
June 1, 2001 in Magazine

For Better or for Worse

Starting a business with your better half isn't like buying a couch together. Before you hang your shingle, make sure you've both got what it takes.
June 1, 2001 in Magazine

"You Can't Be For Real!"

Who says? These entrepreneurs think consumers are ready for a dose of reality with their virtual.
May 1, 2001 in Entrepreneur Magazine

Homebased Biz v2.0

Even in today's economy, we may be in for a homebased boom. So what are you waiting for?
May 1, 2001 in Magazine

Use the Force

Your sales force, that is, because you can't just sit there waiting for customers to find your Web site. You have to go find them.
May 1, 2001 in Entrepreneur Magazine

All Kidding Aside

Is a generation of busy, booming entrepreneurs spawning the next generation of messed-up kids?
February 1, 2001 in Entrepreneur Magazine

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