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President at Dick Jones Communications
Scott Willyerd is president and CEO of Dick Jones Communications, a niche public relations firm in Pittsburgh, Pa.
A Tiny College Offers PR Crisis Lesson Businesses Should Study
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.
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