Market Like You Mean It
Discover why businesses like Nike and Red Bull are highly successful in their marketing campaigns, and learn how you too can utilize the same strategies to market your business.
Product information
original price $19.95 sale price $14.99
By: Al Lautenslager
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Description
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.
Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.
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Product Details
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- Publication date
- Jul 01, 2014
- Publisher
- Entrepreneur Press
- Imprint
- Language
- English
- Paperback dimensions
- 6 X 9 inches
- Number of pages
- 192
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Shipping
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- In-stock book orders are processed within 24-48 hours when ordered Monday-Friday, or the next business day when ordered on weekends. All orders are shipped via Economy Mail and have a delivery timeframe of 3-9 business days.
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Refund & Return Policy
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- Print orders are fully returnable and refundable within 30 days of shipment.
- E-books cannot be returned. To learn more about our refund and return policy, visit here.
