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Al Lautenslager

Al Lautenslager

Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm. Lautenslager's two most recent books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at

30 Recent Stories

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
December 14, 2007 in Guerrilla Marketing

Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
August 17, 2007 in Guerrilla Marketing

Communicate Your Benefits

Here's how to figure out what your benefits are and how to best relate them to your prospects.
June 30, 2007 in Guerrilla Marketing

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
May 8, 2007 in Guerrilla Marketing

It's Not Too Late to Get Your Business on MySpace

Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.
April 6, 2007 in Guerrilla Marketing

Guerrilla Marketing for Your Retail Business

By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
February 28, 2007 in Guerrilla Marketing

Developing a Marketing Calendar

When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.
January 31, 2007 in Guerrilla Marketing

What Is Guerrilla Marketing Anyway?

Go straight to the source of the guerrilla marketing craze to learn about its key elements.
December 22, 2006 in Guerrilla Marketing

Low-Cost Marketing Trends for 2007

Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
November 29, 2006 in Guerrilla Marketing

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
August 29, 2006 in Guerrilla Marketing

The Coupon Offer in Action

Get attention--and motivate prospects to buy--with creative coupons.
July 24, 2006 in Ads by Type

How to Use Fusion Marketing

Create a strategic alliance with a similar business and watch your business grow.
May 22, 2006 in Guerrilla Marketing