Al Lautenslager

Al Lautenslager


Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

From Al Lautenslager

30 Recent Stories

Guerrilla Marketing

What Is Guerrilla Marketing Anyway?

Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Guerrilla Marketing

Low-Cost Marketing Trends for 2007

Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
Guerrilla Marketing

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
Ads by Type

The Coupon Offer in Action

Get attention--and motivate prospects to buy--with creative coupons.
Guerrilla Marketing

How to Use Fusion Marketing

Create a strategic alliance with a similar business and watch your business grow.
Guerrilla Marketing

Write a Creative Marketing Plan in 7 Sentences

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
Guerrilla Marketing

Expanding Your Customer Base, One Customer at a Time

Get the most from your marketing efforts with strategies your customers will respond to.
Guerrilla Marketing

In Your Face! 10 Crazy Marketing Stunts

Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
Guerrilla Marketing

99 Tips for Direct-Mail Marketing

Kick your marketing into high gear with these 99 ways to get customers to open your mail.
Guerrilla Marketing

Land Customers With a Marketing Bribe

What's the secret to getting customer response? It's all about the offer.
Guerrilla Marketing

Using Marketing in Your Sales Call

Learn why face-to-face marketing is the best way to sell your product.
Guerrilla Marketing

Marketing Your Business With Your Mouth

Promote yourself to the masses by becoming an expert speaker at your target market's events.

33 Marketing Success Tips

Practice a few of these must-know marketing tips every day and build up your geurilla-marketing muscles.
Guerrilla Marketing

33 Tips for Marketing Success

Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.

All Publicity Is Local

Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure.

Commercial TV Time

You can bet your target market watches the tube, so boost your sales with this advice on riding the television airwaves.
Guerrilla Marketing

Boost Sales With a TV Commercial

Take your business to the next level with this advice for navigating the television airwaves.
Marketing Ideas

Standing Out Among All Other Marketing Efforts

Develop a memorable ad campaign with these creative ways to grab your customers' attention.
Guerrilla Marketing

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.

Multiple Marketing Options

There's more than one way to get your message out. Find out how multipronged marketing can work for you.
Guerrilla Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.

Target, Market, Repeat

Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.

Do You Have a Guerrilla Marketing Imagination?

Using your imagination to come up with memorable marketing won't cost you a dime. Here are some ideas to get you started.
Guerrilla Marketing

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.
Guerrilla Marketing

The Power of Repetitive Marketing

Creating a marketing process--not a marketing event--is the surest way to bring in the business.

Making the Most of a Grand Opening

Create an event to remember and generate word-of-mouth by doing your PR homework.

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.

Who Should Get Your Press Release?

Want to keep your press release from being filed in the trash? Selecting the right target is the key to getting noticed.

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?

Free PR Strategies

Here are seven smart, no-cost ways to get your name out and generate attention for your business.

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