Al Lautenslager: Page 2
Author, Speaker, and Consultant
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
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What Is Guerrilla Marketing Anyway?
Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Low-Cost Marketing Trends for 2007
Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
Companywide Marketing Efforts
With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
The Coupon Offer in Action
Get attention--and motivate prospects to buy--with creative coupons.
How to Use Fusion Marketing
Create a strategic alliance with a similar business and watch your business grow.
Expanding Your Customer Base, One Customer at a Time
Get the most from your marketing efforts with strategies your customers will respond to.
