Al Lautenslager

Al Lautenslager

Author, Speaker, and Consultant

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

Marketing

Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
Marketing

Communicate Your Benefits

Here's how to figure out what your benefits are and how to best relate them to your prospects.
Marketing

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.