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Al Lautenslager

Al Lautenslager

Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm. Lautenslager's two most recent books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at EntrepreneurPress.com.

30 Recent Stories

Write a Creative Marketing Plan in 7 Sentences

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
April 24, 2006 in Guerrilla Marketing

Expanding Your Customer Base, One Customer at a Time

Get the most from your marketing efforts with strategies your customers will respond to.
March 27, 2006 in Guerrilla Marketing

In Your Face! 10 Crazy Marketing Stunts

Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
February 27, 2006 in Guerrilla Marketing

99 Tips for Direct-Mail Marketing

Kick your marketing into high gear with these 99 ways to get customers to open your mail.
January 23, 2006 in Guerrilla Marketing

Land Customers With a Marketing Bribe

What's the secret to getting customer response? It's all about the offer.
December 27, 2005 in Guerrilla Marketing

Using Marketing in Your Sales Call

Learn why face-to-face marketing is the best way to sell your product.
November 28, 2005 in Guerrilla Marketing

Marketing Your Business With Your Mouth

Promote yourself to the masses by becoming an expert speaker at your target market's events.
October 24, 2005 in Guerrilla Marketing

33 Marketing Success Tips

Practice a few of these must-know marketing tips every day and build up your geurilla-marketing muscles.
October 14, 2005

33 Tips for Marketing Success

Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.
September 26, 2005 in Guerrilla Marketing

All Publicity Is Local

Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure.
August 30, 2005

Commercial TV Time

You can bet your target market watches the tube, so boost your sales with this advice on riding the television airwaves.
July 28, 2005

Boost Sales With a TV Commercial

Take your business to the next level with this advice for navigating the television airwaves.
June 27, 2005 in Guerrilla Marketing

Standing Out Among All Other Marketing Efforts

Develop a memorable ad campaign with these creative ways to grab your customers' attention.
May 23, 2005 in Marketing Ideas

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
March 28, 2005 in Guerrilla Marketing

Multiple Marketing Options

There's more than one way to get your message out. Find out how multipronged marketing can work for you.
March 18, 2005

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
February 28, 2005 in Guerrilla Marketing

Target, Market, Repeat

Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
February 11, 2005

Do You Have a Guerrilla Marketing Imagination?

Using your imagination to come up with memorable marketing won't cost you a dime. Here are some ideas to get you started.
January 27, 2005

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.
January 24, 2005 in Guerrilla Marketing

The Power of Repetitive Marketing

Creating a marketing process--not a marketing event--is the surest way to bring in the business.
December 27, 2004 in Guerrilla Marketing

Making the Most of a Grand Opening

Create an event to remember and generate word-of-mouth by doing your PR homework.
December 21, 2004

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.
December 21, 2004

Who Should Get Your Press Release?

Want to keep your press release from being filed in the trash? Selecting the right target is the key to getting noticed.
December 21, 2004

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
December 21, 2004

Free PR Strategies

Here are seven smart, no-cost ways to get your name out and generate attention for your business.
November 23, 2004

Free PR Tactics

How to spread the word about your business without spending any money
November 22, 2004 in Guerrilla Marketing

30 Press Release Ideas

Check this idea list for ways to turn any biz event into newsworthy info that will catch an editor's eye.
November 17, 2004

11 Ways to Promote an Event

Host an event--and get some attention for your biz. These tips will help you get the most bang for your PR buck.
November 17, 2004

Why You Need PR

Find out why getting the word out about your product or service should always be one of your top priorities.
November 17, 2004

The Seven Day PR Plan

Good PR shouldn't have to take forever. Use this plan to start the publicity ball rolling for you and your biz.
November 17, 2004