Al Lautenslager

Al Lautenslager

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

From Al Lautenslager

13 Recent Stories

PR Basics

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
PR Basics

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
PR Basics

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
PR Basics

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
PR Basics

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
PR Basics

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.
Marketing Ideas

Recovery Marketing: Hop on and Take a Ride

Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.
Getting Press

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.
PR Basics

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.
Getting Press

Get Results From Press Releases

Sending out release after release to no avail? Follow this advice to get your name in print.
Getting Press

30 Reasons to Write a Press Release

Offer newsworthy information to editors, and they just might bite.
Public Relations

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.
PR Basics

Should I Hire a PR Agency?

Before you launch your PR campaign, figure out the answer to this important question.

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