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Al Lautenslager

Al Lautenslager

Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm. Lautenslager's two most recent books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at

8 Recent Stories

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.
March 18, 2002 in PR Basics

Recovery Marketing: Hop on and Take a Ride

Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.
March 18, 2002 in Marketing Ideas

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.
February 18, 2002 in Getting Press

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.
January 21, 2002 in PR Basics

Get Results From Press Releases

Sending out release after release to no avail? Follow this advice to get your name in print.
December 17, 2001 in Getting Press

30 Reasons to Write a Press Release

Offer newsworthy information to editors, and they just might bite.
November 19, 2001 in Getting Press

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.
October 15, 2001 in Public Relations

Should I Hire a PR Agency?

Before you launch your PR campaign, figure out the answer to this important question.
September 17, 2001 in PR Basics