Al Lautenslager

Al Lautenslager

Author, Speaker, and Consultant

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

33 Marketing Success Tips

Practice a few of these must-know marketing tips every day and build up your geurilla-marketing muscles.
Starting a Business

33 Tips for Marketing Success

Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.

All Publicity Is Local

Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure.

Commercial TV Time

You can bet your target market watches the tube, so boost your sales with this advice on riding the television airwaves.
Marketing

Boost Sales With a TV Commercial

Take your business to the next level with this advice for navigating the television airwaves.
Marketing

Standing Out Among All Other Marketing Efforts

Develop a memorable ad campaign with these creative ways to grab your customers' attention.
Marketing

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.

Multiple Marketing Options

There's more than one way to get your message out. Find out how multipronged marketing can work for you.
Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.

Target, Market, Repeat

Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.

Do You Have a Guerrilla Marketing Imagination?

Using your imagination to come up with memorable marketing won't cost you a dime. Here are some ideas to get you started.
Marketing

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.
Marketing

The Power of Repetitive Marketing

Creating a marketing process--not a marketing event--is the surest way to bring in the business.

Making the Most of a Grand Opening

Create an event to remember and generate word-of-mouth by doing your PR homework.

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.