Waxing the City

Waxing is a fast-growing segment, ideally suited for all types of markets in a variety of communities.

Business Type: Franchise

Startup Costs: $117,000 - $230,300


Waxing the City is an exclusive body waxing studio catering to both women and men. Part of the growing $11 billion personal care industry, Waxing the City is committed to providing our clients with the best waxing experience they will ever receive. Our proprietary Cerology™ waxing services and custom-formulated wax combine with our world-class customer service standards to ensure each and every one of our clients feels welcome, comfortable, and, ultimately, smooth. Our studios are modern, edgy, and upscale, and feature between 4 and 6 treatment rooms.

Franchise Opportunities
Founded in 2003 by a group of 4 Denver Entrepreneurs, Waxing the City partner with the founders of Anytime Fitness to franchise our concept in 2012. We currently have more than 40 studios open and more than 120 total territories sold. While our model encourages full-time ownership, some owners choose to hire a studio manager and maintain a full-time position elsewhere.


  • Part of an $11 billion industry with a projected 3.4% annual growth rate over the next 5 years.
  • End-to-end support from the team behind global franchise leaders, Anytime Fitness.
  • Startup Support: Site selection, lease negotiation, financing, club layout and design and comprehensive training
  • Ongoing Support: Online operations manual, advanced training, regional training sessions, onsite visits, conference calls, webinars and online tools
  • National Branding and Marketing Support: direct mail, digital advertising and marketing collateral.

"We are both excited to go to work each day. From providing the best waxing services, to building a great staff, we can do it all with the great support we get from the team at Waxing the City."

Josh and Melissa, Narro, TX  

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