Smoothie King Franchises, Inc.
Business Type: Franchise
Startup Costs: $140,000 - $327,000
HEALTHY, “FEEL GOOD” BUSINESS
The first nutritional Smoothie King smoothie was invented over 40 years ago by founders Steve and Cindy Kuhnau, we continue to focus on improving our products making them not only delicious, but also nutritionally good for you. Today, we create over 40 different smoothie blends with quality supplements that help our guests maximize their individual health goals.
Our smoothies have become more than a special treat, they are part of the daily diet, workout recovery, muscle building, energy boost, meal replacement that keep our guests coming back.
TOP 5 REASONS TO JOIN SMOOTHIE KING
10.88%* Same Store Sales Increase
$542,640 average gross sales of top 25%**
Brand equity from 40 years of brand building and 670+ locations
Company culture that supports franchisee success
Low cost of goods, minimal inventory, and virtually no waste
FOCUSED ON AGGRESSIVE GROWTH
In July 2012, Smoothie King ownership transitioned to SK USA, Inc., headed by Wan Kim, a successful franchisee with more than 100 stores throughout South Korea, and now Smoothie King has expanded into, Singapore and the Cayman Islands. Kim has reorganized Smoothie King’s leadership and assembled an internal “think tank” of industry professionals with the business acumen, track record and motivation that are challenging every aspect of the business to boost performance and profitability.
Our new company culture has transcended to corporate staff, field support, and franchisees, to result in improved performance and we’re just getting started.
WE’VE EVOLVED OUR BRAND AND STORE DESIGN
In July 2013, our new brand was unveiled at our annul franchise conference signifying a new era for Smoothie King. It took a lot of time, effort and focus groups to develop something that truly represents our mission “Inspire people to live a healthy and active lifestyles”. Our new store design is modern, unique, and creates a very powerful customer experience. In addition to aesthetics, the new design allows for easy customer access to retail and maximizes customer flow.
One of the most powerful applications of our rebranding is in our customer communications, marketing, advertising and online assets. We’ve created a fresh approach to our creative that has already made a huge difference in our ability to drive new customers and build loyalty.
SMOOTHIE KING CENTER GAINS INCREDIBLE NEWS COVERAGE
In February 2014, the New Orleans Arena, home of NBA’s New Orleans Pelicans, was renamed Smoothie King Center. Smoothie King takes great pride in representing our home team and is honored to be associated with the NBA. More importantly, Smoothie King will gain national and international exposure in television, radio, print and online news that will support our brand positioning and provide top-of-mind awareness that will drive customer frequency.
KEY MARKETS AVAILABLE
Smoothie King is seeking qualified and motivated franchise owners to expand our brand into key markets across the US and internationally. To learn more about our franchise opportunity, the investment, available markets, and franchisee requirements, click on the Request Information button below and complete the simple form.
*This information is based on the average unit gross sales percentage increase for all franchised traditional Smoothie King® units that were in operation for the entire 24 month period ending December 31, 2012. Of the 430 franchised units included in the comparison, 214 units (49.8%) met or exceeded the average unit gross sales percentage increase. There is no assurance, however, that you will do as well. See Item 19 of the Smoothie King® Franchise Disclosure Document for more information.
**$542,640 is the average gross sales of the top 25% of all traditional franchised units in operation for the entire calendar year ended December 31, 2012. Of the 114 franchised units included in the average gross sales for the top 25%, 41 franchised units (36%) met or exceeded the average gross sales. There is no assurance, however, that you will do as well. See Item 19 of the Smoothie King® Franchise Disclosure Document for more information.