RedLine Athletics

Youth focused sports-specific athletic training facility where former professional and collegiate athletes train kids.

Business Type: Franchise

Startup Costs: $133,775 - $224,025


RedLine Athletics is a youth focused sports-specific athletic training facility where highly accomplished athletes, former professionals and specially certified trainers help young athletes reach their goals. RedLine Athletics customizes the workout to the athlete’s sport, position and skill level. The sport specific athletic training helps the members perform better on the field by making them better athletes. They also get sports specific skill work so they have the skills to make the most of their improved athleticism. Young athletes who train at RedLine enjoy coming in because they see results and also enjoy the culture.

Franchise Opportunities

RedLine Athletics began training athletes in 2005 in San Juan Capistrano, California and was founded by former major league baseball player, Lyndsey Simmons. In 2013, Simmons teamed up with John Leonesio, founder and former CEO of Massage Envy and former CEO of The Joint…the chiropractic place to begin franchising this unique concept. With 7 regions sold we are on pace to bring this concept nationwide within 5 years.

RedLine Athletics Franchising is deploying the Regional Developer model to provide localized support to franchisees and also increase speed to market to market for the brand. Regional Developers earn a share of the franchise fees and a portion of the ongoing royalties while providing localized development, marketing and operational support. If the previous success of Regional Developers at Massage Envy and The Joint are any indication, RedLine Athletics Regional Developer opportunities will be lucrative and highly sought after.



RedLine Athletics is seeking business minded, sports oriented entrepreneurs with strong leadership, sales and interpersonal skills to join our team. We offer comprehensive training in all aspects of the business from real estate to marketing. RedLine Athletics makes sports specific athletic training convenient and affordable through its unique semi private membership program. Members can train during any session, no appointment is required and they can train as often as they want for one low monthly fee. The membership program provides franchise owners with a predictable, recurring revenue stream. Additional revenue streams from teams, leagues and private lessons make RedLine Athletics an even more compelling business opportunity.  

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