Whether you are an experienced franchisor refining or improving an established company or looking to expand through franchising for the first time, the iFranchise Group can provide the real-world guidance and hands-on assistance needed to reach your full growth potential.
Our services are primarily geared toward three markets:
- First-time franchisors: Companies seeking to franchise a business for the first time who already have developed a successful prototype and are looking to expand through franchising.
- Existing franchisors: Companies who are already franchising who are looking to improve on an established franchise system, hire personnel, increase their operating efficiency, improve quality, or boost franchise sales.
- Manufacturers-dealer/distributors: For networks currently selling through dealers or distributors, the iFranchise Group has developed a proprietary system to help increase operational control, improve brand image, and increase product sales.
The iFranchise Group can help with the development of strategic plans, operations manuals, marketing plans, and sales brochures. We also develop e-brochures, Web sites, videotapes for use on the Internet, Intranet sites, and a variety of other high-tech solutions for fast-growing franchisors.
The iFranchise Group bring decades of experience to your franchise planning and implementation efforts. Members of the iFranchise Group have held senior management positions at franchise companies including Auntie Anne's Soft Pretzels, Adecco Personnel (Adia Services), AFC (Popeye's, Church's and others), Dunkin Donuts, McDonald's, PIP Printing, Snelling & Snelling, Taco Bell, and Yorkshire Global (A&W, Long John Silvers).
A solid gold client list and references to match.
The iFranchise Group has worked on projects for companies including Ace Hardware, Bridgestone/Firestone, Chevron, Chem-Dry, Dippin' Dots, Fleming, Gordon Biersch, Hallmark Cards, Horizon Pharmacies, HoneyBaked Ham, Line-X, McDonald's, Orica, Philips Electronics, Philips Van Heusen, Praxair, Successories, Tribune Companies, as well as numerous start-up franchisors.
How do I know if my business can be a franchise?
While it is impossible to determine the franchisability of a business concept without a significant amount of analysis the iFranchise Group has identified 12 predictive criteria that assess the readiness of a company for franchising:
- Credibility: To sell franchises, a company must first be credible in the eyes of its prospective franchisees.
- Differentiation: A franchise organization must be adequately differentiated from its franchised competitors.
- Transferability of Knowledge: The ability to teach your franchise system to franchisees in a relatively short period of time.
- Adaptability: Your concept can be adapted from one market to the next.
- Refined and Successful Prototype Operations: A refined prototype is necessary to demonstrate that the system is proven, and is generally instrumental in the training of franchisees.
- Documented Systems: All successful businesses have systems. But in order to be franchisable, these systems must be documented in a manner that communicates them effectively to franchisees.
- Affordability: Affordability merely reflects a prospective franchisee’s ability to pay for the franchise in question.
- Return on Investment: A franchised business must, of course, be profitable. But more than that, a franchised business must allow enough profit after a royalty for the franchisees to earn an adequate return on their investment of time and money.
- Market trends and Conditions: These trends are key to long-term planning. Is the market growing or consolidating? How will that affect your business in the future?
- Capital: While franchising is a low-cost means of expanding a business, it is not a "no cost" means of expansion. A franchisor needs the capital and resources to implement a franchise program.
- Commitment to Relationships: Successful franchisors focus on building long-term relationships with their franchisees that are mutually rewarding.
- Strength of Management: Finally, the single most important aspect contributing to the success of any franchise program is the strength of its management.
Contact us by filling out the form below and see how we can help.
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