Join our Waitlist for Expert Advice!

Entrepreneur Middle East's Achieving Women 2016: Noor Sweid Leap Ventures Managing Partner Noor Sweid on encouraging entrepreneurship in MENA and how established businesses can support the region.

By Aby Sam Thomas

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Entrepreneur Middle East
Noor Sweid at the 2015 Achieving Women's Forum

"If you're looking to succeed, keep your eyes and heart open to opportunities. You'll miss opportunities that come to you if you're not open to them. Success is about seizing the opportunities that present themselves to you." This is what Noor Sweid told the audience during her keynote address at the Entrepreneur Middle East Achieving Women's Forum in May last year, and one look at her impressive career graph so far makes it clear that this is, indeed, a woman who has (and continues to) put into practice what she preaches. Sweid definitely seems to have an uncanny eye for great opportunities- her work profile reads like that if someone who has, really, done it all.

She's worked for big-name corporates (these include Charles Schwab and Accenture), she has facilitated her family business' (the Dubai-headquartered global interior contracting company, Depa) multimillion dollar growth and eventual US$1 billion IPO, she's launched and run her own business (the ZenYoga chain of yoga studios in Dubai that she founded in 2006 and ran until its sale in 2014), she's been an investor in and mentor for several startups in the Middle East ecosystem (besides her own portfolio of investments, Sweid is also a member of the Board of Directors at Endeavor UAE), and she's currently a Managing Partner at Leap Ventures, a MENA- based growth stage venture capital firm. So yes –if that last sentence's length didn't make it clear already- Noor Sweid does seem to have done it all.

Related: Walking The Talk: Entrepreneur And Investor, Noor Sweid, Managing Partner, Leap Ventures

On why encouraging entrepreneurship is good for the MENA region "It's always good to enable people to do things that they want to do. And that's what entrepreneurship is. It's enabling people to find something they enjoy doing, and then finding a way to use that skill or that desire to do that particular activity to create value for other people, and monetize that value. That's what it is. So when you have a youth population and the demographics of the region, if you encourage these people to try to monetize what it is they can add value to, that's a much better way to engage them as productive members of society, than anything else."

On how established businesses in the MENA can actually support the region's entrepreneurial ecosystem "I think that corporates need to start realizing that if they are going to buy stuff, pay for stuff and use services, what are the ones they can support locally, that would be just as good as the ones globally. That will drive those [local] businesses to be successful. So that's what the ecosystem can do- it can provide these companies more opportunities to sell their products. If you are in a corporate, and you know the difference between a global and local player in terms of quality, then hire the local player and give them insights as a client. They will be so much more adaptable and malleable, and they'll be happy to take any feedback on board and incorporate it. So they can get you to where you are happy, and they can [also] learn from your experiences with a global player. So if we want to really up the standards of the local players -if the corporates are saying they are not good enough- then that's the way to do it, not to turn away from hiring them, but rather to hire them and take half an hour and tell them, this is what the global [players] do that's better."

Image credit: Entrepreneur Middle East

On the need for startups to have a corporate culture in place "I think it's never too early to start thinking about corporate culture, which drives everything later. So if you want your corporate culture to be like everything is always done in a certain way, then you better do it that way from the start. Because you're the one setting the example. People will do as you do, they won't do as you say. So it's really important that we think about how we would want our company to ultimately operate."

On the contention that it's easier for startups to find funding in Silicon Valley than in MENA "I don't have any answer for that. Some people could argue it's easier; some people could argue the entrepreneurs [there] are better. I'm not going to argue either way!"

Related: Entrepreneur Middle East's Achieving Women 2016: Huda Al Lawati

Aby Sam Thomas

Entrepreneur Staff

Former Editor in Chief of Entrepreneur Middle East

Aby Sam Thomas is the former Editor in Chief of Entrepreneur Middle East. Having started working on the brand in November 2014, Aby was responsible for leading the publication on its editorial front until September 2024.

In his nearly-decade-long tenure at Entrepreneur Middle East, Aby played a key role in its growth and development across the MENA region, with him developing and executing events, programs, and other initiatives under the brand's banner, while also personally representing it through his appearances in conferences, media, etc.

Aby has been working in journalism since 2011, prior to which he was an analyst programmer with Accenture, where he worked with J. P. Morgan Chase's investment banking arm at offices in Mumbai, London, and New York. He holds a Master's Degree in Journalism from the Columbia University Graduate School of Journalism in New York.  

Side Hustle

The Side Hustle I Discovered in College Is Earning $500,000 This Year — and It Can Be a Passive Income Stream. Here's How to Set It Up.

Zach Downey stumbled upon a lucrative opportunity after his plans to put a pizza vending machine on campus fell through.

Business News

How to Humanize AI Content: 3 Strategies for Authentic Engagement

Want to know why human-generated content gets 5.4 times more traffic than AI-generated material? Learn the game-changing strategies that can make your AI content feel more authentic and engaging.

Business News

These 3 Side Hustles Make the Most Money While Working Fewer Hours, According to a New Survey

The survey also found that having a side hustle doubled as a path to becoming more employable.

Side Hustle

In Her Late 30s, She Pursued Another Creative Side Hustle — Then Turned It Into a Multimillion-Dollar Business

Gara Post had built one successful celebrity-magnet business before, so she decided to do it again.

Growing a Business

How Small Businesses Can Score Big Marketing Wins Without Much Money

Just because you're a mom and pop with a limited budget doesn't mean you can't make a splash.

Entrepreneurs

#DrivenByWomen: AlDhabi AlMheiri, Founder, Rainbow Chimney

Given her accomplishments, one cannot help but be curious about what's driving 10-year-old AlMheiri to do all that she has done and continues to do.