📺 Stream EntrepreneurTV for Free 📺

Yabi by Souqalmal Yabi by Souqalmal is the first financial education platform in the UAE.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Yabi By Souqalmal
Ambareen Musa, founder and CEO, Yabi By Souqalmal

Yabi by Souqalmal's mission is to educate two million adults by 2025 about how to manage their money. Yabi is the first financial education platform in the UAE with online classes about personal finance, which ranges from budgeting, to how to allocate their assets. The company teaches UAE residents how to budget, how to invest, how to get credit- all of this to bring them to financial independence.

  • FOUNDED IN: 2022
  • SECTOR: Edutech

"The financial literacy rate in the UAE is around 30%, and it is below global average. Yabi is here to solve this. Bringing online classes by the UAE experts, such as the CEO of Al Etihad Credit Bureau, CFO of du, CIO of EmiratesNBD, brings credibility to our program. Increasing financial literacy is directly correlated with gross domestic product growth, as residents understand how to use credit, and start investing their money back into the market, creating a multiplier effect."

Click here to see the full Future 100 list.

Side Hustle

When This Entrepreneur Couldn't Decide What to Name His Business, He Started a $2,000-a-Month Side Hustle to Help — Now It Earns Over $10 Million a Year

Darpan Munjal, founder and CEO of AI-powered startup ecosystem Atom, offered $50 to anyone who could help with the creativity block.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Marketing

31 Ways to Market Your Business on a Budget

Using these 31 low-cost marketing ideas, you can take your business to the next level. Plus, marketing and advertising advice from industry veterans.

Growth Strategies

Following A Management-Led Buyout Of All Equity Held By Its Previous Investor, UAE-Born Fitness Brand GymNation Is All Set For A New Phase Of Growth

GymNation co-founder and CEO Loren Holland shares his vision for the UAE-born business to play a lead role as the GCC region's movement partner.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Entrepreneurs

Big Goals, Bold Choices: Katrina Mankani, Managing Director And Director Of Positive Education, Fortes Education

"Positive education isn't just an educational philosophy; it's a revolution we're leading at Fortes Education. Think of it as educating the head, heart, and hands."