Join our Waitlist for Expert Advice!

Kids do some serious talking! Airtel's new ad is the cutest thing you will see on the internet today

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Airtel drives home some consumer education with its latest TVC. Smartphones have evolved from being mere communication devices to becoming the foundation of our rapidly evolving digital lifestyles. However most consumers don't seem to be cognizant of the fact the unparalleled experience a Smartphone can deliver is enabled only through a great mobile network.

And a research carried out by Airtel has discovered this very fact, that while consumers put a lot of time and investment in identifying the best Smartphone for their use, the choice of network is more often than not relegated to the background and is more often based on hearsay or random network perceptions.

The creative minds at Airtel knew that the importance of having the right network needed to be communicated in a way that is simple yet powerful and also in a format that cuts across SECs, age groups and mindsets.

And what could be simpler and more powerful than illustrating this via limitless possibilities in a child's mind?

Watch what these little ones expect out of their Smartphones;

Airtel offers you a plethora of features like mobile anti-virus, phone damage protection, payments bank, movies, music, games and high-speed 4G.

Leadership

Could We Have The First Native American Woman Governor? DEI Expert Weighs In On What Allyship Should Look Like If History Is Made.

We can all learn more about what it means to be a better ally for those who are the "firsts" in their space. Here are three strategies around allyship this DEI expert recommends to her diversity, equity and inclusion (DEI) consultancy clients.

Growing a Business

How to Effectively Manage Intangible Assets for Long-Term Business Success

Intangible assets, unlike physical ones, may evolve to a point where the business objective no longer has the capacity to utilize them effectively. This evolution triggers the need for transformation, potentially turning an intangible asset into a product for sale.

Money & Finance

Customers Have a Favorite Payment Method — But 30% of Businesses Don't Accept It. Are You Driving Business Away?

This article examines the surprising gap between what consumers want in payment options and what small businesses currently offer. It also provides strategies for small business owners looking to adapt to these preferences and enhance customer loyalty.

Growing a Business

How to Reclaim Your Time and Start Focusing on Your Business's Big Picture

You can always get more money, but you can never get more time.

Business News

'Additional Human Touch': Starbucks Has a Turnaround Plan That Includes Buying 200,000 Sharpies. Here's Why.

Faced with declining sales, Starbucks has a comeback plan that involves several changes to stores and menus. Here's a look at the changes coming to your store.