📺 Stream EntrepreneurTV for Free 📺

#DigitalMarketing: 4 Reasons Why Digital Marketing is a More Flexible Stay tuned to get every day updates in 60 seconds

By Bhavya Kaushal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

  • Our contributor says that digital marketing allows brands to manage with surgical precision how much they spend on marketing campaigns, and the segment of consumers their campaign reaches.
  • Digital marketing allows brands to pull people quickly. It allows consumers looking for a product or service to quickly find the best seller.
  • Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.
  • Today even small brands can become immensely successful if they create a narrative that resonates with consumers. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Bhavya Kaushal

Former Features Writer

I am a work-in-progress writer and human being. An English graduate from Delhi University, writing is my passion and currently, I was Entrepreneur India's start-up reporter. I love covering start-ups and weaving their stories into unforgettable tales with the power of ink! 
Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

News and Trends

The Saviour: Zaheer Adenwala , co-founder and COO, Ketto

The startup aims to address the healthcare financing gap by bridging the disparity that currently exist in receiving affordable healthcare

News and Trends

Snapchat Adds Chat Editing Capability With AI

The most recent version of Snapchat has a ton of new capabilities, like the ability to modify messages and create reminders. Additionally, it now offers a few extra features driven by generative AI.

Growth Strategies

BluSmart Hints At Going Global With Electric Cabs

BluSmart's journey underscores its leadership in driving EV adoption and infrastructure development in India, setting a precedent for sustainable mobility solutions worldwide.

Technology

Banking And It's Adoption Of Technology

A wide range of businesses are starting to rely heavily on artificial intelligence, and banking is no exception. AI has the potential to boost operating income by 20% and raise efficiency by up to 30%, according to research from US-based multinational corporation Accenture.

News and Trends

Fresh From Farm, Culture Circle, and Select Brands Raise Early-Stage Funding

Here are the startups that announced early-stage funding rounds.