MS Dhoni Invests in Bangalore-based Fitness Start-up Tagda Raho The brand has training dugouts in Bangalore, and is set to launch its first dugout in Maharashtra in December
By Entrepreneur Staff •
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Former Indian captain MS Dhoni has invested in Bangalore-based fitness start-up Tagda Raho to build a fitter India by reviving the "OG Indian Workout", and expanding the homegrown brand's footprint to make it accessible to Indians across the country.
The brand that has training dugouts in Bangalore, is set to launch its first dugout in Maharashtra in December and is expanding its footprint to four to five additional states within the coming year.
It is the world's first and only fitness programme that blends traditional Indian equipment with modern training applications. The brand has reinvented the "OG Indian Workout" by combining traditional equipment such as Indian clubs - the Gada, Mudgars, Vajra and Sumtola with a specially designed training regimen.
The equipment and training program have been used by professional teams and institutions like the Lucknow Super Giants, Haryana Steelers & the National Cricket Academy (NCA) which helped the brand gain recognition and credibility within the industry.
The brand also has patented modular equipment, enabling customization and adaptability to suit different needs.
On investing in the start-up, MS Dhoni said, "Fitness is and has been a part of my life; when I was young in the form of sports and now it has evolved to making workouts a part of my everyday routine. When I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training and Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar."
"The workout involves movements and an increased range of motion that activates several muscles that usually remain dormant, it focuses on your core, and stability and enhances your mobility. This is also excellent for athletes who are now looking at new forms of exercise to maintain their fitness levels and remain injury-free," Dhoni added.
He further added,"I believe in investing in startups and homegrown brands that I can help grow from a grassroot level. Tagda Raho for me is very interesting because of the innovation involved in bringing a perhaps forgotten workout to the forefront once again. I am very excited to be part of the brand's vision in expanding and taking the workout to all corners of the country."
Rishabh Malhotra, Founder, Tagda Raho said that MS Dhoni has been a role model for the country, he defines physical fitness and longevity in sport and they are extremely happy to have him back the Tagda Raho team and vision. "His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture. Our aim is to expand Tagda Raho's training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact."
