📺 Stream EntrepreneurTV for Free 📺

UTT Partners With Aatral For a Fan-focused Metaverse Experience Three to four table tennis-themed mini-games will be made available to the fans by the end of June

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Freepik

Ultimate Table Tennis, a 2017 established professional-level table tennis league in India, announced it was partnering with Aatral to revolutionize fan engagement by developing an immersive and interactive virtual experience for TT enthusiasts. This will be created using Aatral's augmented reality and virtual reality expertise to establish the league's prominent presence in the virtual world.

"We know that sports has always been a powerful force that unites people from diverse backgrounds. Through this collaboration in the Metaverse, UTT and Aatral will offer fans a distinctive environment with a variety of gaming options and table tennis-related experiences. These games will deliver an unprecedented degree of immersion by utilizing VR, AR and mixed reality transporting players across borders," said Vita Dani, UTT co-promoter.

Three to four table tennis-themed mini-games will be made available to the fans by the end of June. Fans and enthusiasts can download the application from the Google Play Store, App Store and UTT website.

"We are thrilled to announce our association with the Ultimate Table Tennis team, the first of its kind in the metaverse for table tennis. At Aatral, we are committed to provide our users with immersive and interactive experiences that bridge the gap between the physical and virtual worlds. By partnering with UTT, we are enabling our users to enjoy the thrill of table tennis in a new and exciting way, as well as creating opportunities for social connection, learning, and entertainment. We are looking forward to be part of this ground breaking event in sports leagues in the country!" stated Aatral Founder and CEO, Prem Balachandran.

As a part of the association, UTT and Aatral will be setting up experiential stalls across various venues to create awareness and interest among students, youth and table tennis fans.

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Green Entrepreneur®

A Deer Invasion in Hawaii Has Turned Into an Environmental Crisis—And a Sustainable Business Opportunity

How Maui Nui Venison built a for-profit harvesting business that protects the land and helps the local community.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Business News

Spotify Removes a Key Feature From Its Free Music Listening Tier

The change is unofficial, so far, but social media users on Reddit and X have noticed a cap on using the lyrics feature.