📺 Stream EntrepreneurTV for Free 📺

How An App Can Mobilize Your Business Mix your business with technology and succeed ahead in the corporate world.

By Jyoti Valecha

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Running a successful business means getting a high turnover and covering the invested amount. Every enterprise wants to grow and drive in more customers to its bandwagon. However, very few entrepreneurs know how to attain popularity among clients.

This is where all the business professionals should know that besides being competitive, utilization of technology matters the most too. In short, if a startup wants to spread its popularity in society to a larger extent then technological advancement is a must for the business setup.

This can be done through the mobilization of services by launching apps and other innovative platforms to make a connection with the modern users.

When the era of business website came in the corporate world, it was a huge success. But, gradually, this trend got faded in front of technological advancements.

In the current times, the major limelight is gained by the business apps which are being used by the entrepreneurs and business organizations serve customers better. Hence, the most important factor which can influence business for new age business world is launching an app which represents business value of an organization.

It is a very creative idea to promote your services. Nevertheless, the entrepreneurs should keep a check on the following issues which can stunt their business growth and lose app uses:

Lesser compatibility between app and business model:

In a jolt of excitement, business owners are inspired to create an app for their organization. But, they forget to test its relevance and compatibility. This further causes a major glitch in the operations of the business or gets a poor response to the usage of app.

To avoid this issue, the entrepreneur should with the technological team discuss the objectives of launching an app. The proper planning mechanism of an app for business can be executed rightly if pros and cons are reflected over initially.

Launching of app without testing:

It is often witnessed that many apps fail to create an impact on users irrespective of their utility. The major reason behind this faltering of app is that the app does not get tested by the technical team of an enterprise. This approval of apps without testing its functioning causes its failure. In order to avoid such a scenario, the app should be tested and all the errors should be fixed before launching it.

Name of the app is not attractive and contextual:

It is always ideal to be innovative while thinking of the name of an app for business. The usage of a name which should justify the nature of the business or its services. The improper selection of a name often results in losing customers as they do not find it attractive. Thus, to avoid such a problem, the app's name should be chosen according to the type of business. It should complement the services of the enterprise.

Easy to navigate:

The platform of business should be highly navigable and it should not be complicated. The business owners should remember that an app serves the purpose of all the users and so a simple interface will be appreciated. Tough functioning or operations of apps should be avoided to get more downloads.

Finally, it can be affirmed that the business can get revisited by the use of apps. The above guidelines should be followed prior to launching apps.

Jyoti Valecha

Feature Writer

Jyoti has a rich flair of writing. She writes on all genres irrespective of their varied types. She offers  the most authentic and realistic content pieces. She has been writing from over past 5 years and keeps readers engaged. 

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

News and Trends

The Saviour: Zaheer Adenwala , co-founder and COO, Ketto

The startup aims to address the healthcare financing gap by bridging the disparity that currently exist in receiving affordable healthcare

News and Trends

Snapchat Adds Chat Editing Capability With AI

The most recent version of Snapchat has a ton of new capabilities, like the ability to modify messages and create reminders. Additionally, it now offers a few extra features driven by generative AI.

Growth Strategies

BluSmart Hints At Going Global With Electric Cabs

BluSmart's journey underscores its leadership in driving EV adoption and infrastructure development in India, setting a precedent for sustainable mobility solutions worldwide.

Technology

Banking And It's Adoption Of Technology

A wide range of businesses are starting to rely heavily on artificial intelligence, and banking is no exception. AI has the potential to boost operating income by 20% and raise efficiency by up to 30%, according to research from US-based multinational corporation Accenture.

News and Trends

Fresh From Farm, Culture Circle, and Select Brands Raise Early-Stage Funding

Here are the startups that announced early-stage funding rounds.