Join our Waitlist for Expert Advice!

This Augmented Reality App Will Now Have an Added Feature Blipparsphere is live now in the Blippar app for iOS and Android.

By Sneha Banerjee

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

This technology startup, which specializes in augmented reality, artificial intelligence and computer vision, launched Blipparsphere. This is a new proprietary knowledge graph technology, which is live now on the Blippar app. Blipparsphere builds on the company's existing machine learning and computer vision capabilities to deepen and personalize information about a user's physical surroundings, providing a true visual discovery browser through the app.

How It Works

Upon blipping an object, users of the Blippar app will be delivered a seamless "light web" experience with relevant and related organic results about an object, or branded content and augmented reality experiences from brands, publishers and advertisers. After their initial interaction, users are directed toward additional topics related to their surroundings and personal interests, providing a discovery platform to learn, experience, and share in a powerful and easy new way.

"The new discovery behaviour we are powering through today's update matches natural human thought patterns. When you blipp something, it connects you to new things to see and information demonstrating how the original object or image is connected to everything else," Ambarish Mitra, Blippar Co-Founder and CEO.

Blippar was founded by Ambarish and Omar Tayeb in 2011. The app enables users to instantaneously discover more about the world around them. Using the Blippar app, people can blipp ("scan") objects they're curious about and unlock useful and entertaining content.

Blippar has partnered with brands and media owners including Nestlé, Condé Nast, TIME Inc., Procter & Gamble, Kraft, Heinz, PepsiCo, Coca-Cola.

Sneha Banerjee

Entrepreneur Staff

Former Staff, Entrepreneur India

She used to write for Entrepreneur India from Bangalore and other cities in South India. 

Leadership

Could We Have The First Native American Woman Governor? DEI Expert Weighs In On What Allyship Should Look Like If History Is Made.

We can all learn more about what it means to be a better ally for those who are the "firsts" in their space. Here are three strategies around allyship this DEI expert recommends to her diversity, equity and inclusion (DEI) consultancy clients.

Growing a Business

How to Effectively Manage Intangible Assets for Long-Term Business Success

Intangible assets, unlike physical ones, may evolve to a point where the business objective no longer has the capacity to utilize them effectively. This evolution triggers the need for transformation, potentially turning an intangible asset into a product for sale.

Money & Finance

Customers Have a Favorite Payment Method — But 30% of Businesses Don't Accept It. Are You Driving Business Away?

This article examines the surprising gap between what consumers want in payment options and what small businesses currently offer. It also provides strategies for small business owners looking to adapt to these preferences and enhance customer loyalty.

Growing a Business

How to Reclaim Your Time and Start Focusing on Your Business's Big Picture

You can always get more money, but you can never get more time.

Business News

'Additional Human Touch': Starbucks Has a Turnaround Plan That Includes Buying 200,000 Sharpies. Here's Why.

Faced with declining sales, Starbucks has a comeback plan that involves several changes to stores and menus. Here's a look at the changes coming to your store.