📺 Stream EntrepreneurTV for Free 📺

This Director's Determination has Carved Her Path in the Male-dominated Indian Cinema Alankrita Shrivastava is the force behind the most talked about film of 2017, Lipstick Under My Burkha

By Aashika Jain

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

The force behind the most talked about film of 2017, Lipstick Under My Burkha, is a woman who has learnt to never give up. Despite the censor board prohibiting the release of her film that spoke about female desire in a patriarchal society, Shrivastava refused to bow down. The film got the go-ahead to be released in India only after it won multiple awards internationally.

Her faith in her work and the cause of women is what distinguishes her as a filmmaker in an industry that is obsessed with slap-stick comedy and dynasty stars. "It's really about how to work the system for films that don't fit into the system," says Shrivastava, who thinks it is a blessing to be able to tell a story the way one wants to tell it. Her challenges as a filmmaker have been with the kind of films she has made. "My films are not star-driven, are women's stories told from a female point of view, and more independent –spirited; it's hard to get such films out in the market. You are always at someone's mercy to get them out," says Shrivastava. She believes society functions in myriad ways to limit women's ambitions and not give them equal access to opportunities.

"Even before a girl child is born, the discrimination begins. Female foetuses are under threat. Girls are not given equal access to nutrition or education. There is sexual harassment and abuse – on the streets and inside homes. Women are encouraged to always put the men in their lives before them. They are judged for expressing sexual freedom, and shamed even when they are the ones who suffer crimes like rape. They are taught that the goal of their life is to serve their husbands and family. In such a scenario, obviously we find that the glass ceiling in so many spheres is far from broken."

Her tips to women include never giving up and learning to persevere. She believes every woman should continue to believe in herself and seek support from and support other women. "When we unite with other women, we can create a wave of change."

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

Aashika Jain

Entrepreneur Staff

Former Associate Editor, Entrepreneur India

Journalist in the making since 2006! My fastest fingers have worked for India's business news channel CNBC-TV18, global news wire Thomson Reuters, the digital arm of India’s biggest newspaper The Economic Times and Entrepreneur India as the Digital Head. 
Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

News and Trends

The Saviour: Zaheer Adenwala , co-founder and COO, Ketto

The startup aims to address the healthcare financing gap by bridging the disparity that currently exist in receiving affordable healthcare

News and Trends

Snapchat Adds Chat Editing Capability With AI

The most recent version of Snapchat has a ton of new capabilities, like the ability to modify messages and create reminders. Additionally, it now offers a few extra features driven by generative AI.

Growth Strategies

BluSmart Hints At Going Global With Electric Cabs

BluSmart's journey underscores its leadership in driving EV adoption and infrastructure development in India, setting a precedent for sustainable mobility solutions worldwide.

Technology

Banking And It's Adoption Of Technology

A wide range of businesses are starting to rely heavily on artificial intelligence, and banking is no exception. AI has the potential to boost operating income by 20% and raise efficiency by up to 30%, according to research from US-based multinational corporation Accenture.

News and Trends

Fresh From Farm, Culture Circle, and Select Brands Raise Early-Stage Funding

Here are the startups that announced early-stage funding rounds.