Small Business Encyclopedia

Terms starting with: y

Yellow Pages Advertising

Definition: line or display ads in the Yellow Pages section of your local phone book(s)

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Partnership Agreement

Cashflow Worksheet

Employment Application

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Cash Flow

Starting Costs

Discounted Cash Flow

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Latest Articles

5 Subtle But Effective Digital Marketing Strategies
Content Marketing

5 Subtle But Effective Digital Marketing Strategies

While 'content is king' most is creating noise and assaulting our senses. Here is a few tips that are influencing less-is-more digital marketing.
Hank Ostholthoff
Listen to Your Gut But Check Your Assumptions and the Data
Intuition

Listen to Your Gut But Check Your Assumptions and the Data

Intuition that has been reality checked is a good basis for strategy.
Asha Saxena
How Do You Make Your Business Sale-Ready From the Beginning?
Selling a Business

How Do You Make Your Business Sale-Ready From the Beginning?

Even if you're just starting out, it may be smart to start planning for that big day. Here are three considerations.
Steve Cook
5 Things You'll Never Hear From a Successful Entrepreneur
Success Strategies

5 Things You'll Never Hear From a Successful Entrepreneur

They are passionate, imaginative and undaunted by the inevitable challenges of starting a business from scratch, and won't say these phrases.
Jayson DeMers
3 Strategies and Reasons to Expand Your Network
Networking

3 Strategies and Reasons to Expand Your Network

You never know when someone you've helped will turn around and help you back.
Nathan Resnick
Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold
Marketing

Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold

Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Kim Lachance Shandrow
12 Newsletters That Every Entrepreneur Should Sign Up for Today
Email Newsletters

12 Newsletters That Every Entrepreneur Should Sign Up for Today

One of the easiest ways to stay ahead is to stay informed. Here are a few resources that can help you stay competitive.
Peter Gasca
4 Savory Strategies to Building an Army of Loyal Employees
Managing Employees

4 Savory Strategies to Building an Army of Loyal Employees

A multi-state restaurateur says the secret to great customer service is hiring the right people from the start.
Stacey Alcorn
Supreme Court Declines to Hear Google's Appeal in Oracle Case
Legal Issues

Supreme Court Declines to Hear Google's Appeal in Oracle Case

The move means Oracle is allowed to seek licensing fees for the use of its Java programming language.
Explorer Attempts Longest Solo Trip in a Solar-Powered Aircraft
Solar Energy

Explorer Attempts Longest Solo Trip in a Solar-Powered Aircraft

The Solar Impulse 2 is currently in flight from Nagoya, Japan, to Hawaii.
Catherine Clifford
Sales Training Won't Work Without This
Sales Training

Sales Training Won't Work Without This

There are four things that companies with effective training share.
Grant Cardone
4 Ways for Any Business Pro to Close the Deal
Customer Service

4 Ways for Any Business Pro to Close the Deal

While you might be able to bring the deal to the table, the deal is not done until all the I's are dotted and T's are crossed.
Deborah Mitchell
5 Inexpensive Benefits Millennials Value More Than Health Insurance
Millennials

5 Inexpensive Benefits Millennials Value More Than Health Insurance

Younger workers, unsurprisingly, are less likely to demand health insurance than older workers but don't overlook their birthdays.
Heather R. Huhman
How to Start Using Explainer Videos (Infographic)
Video Marketing

How to Start Using Explainer Videos (Infographic)

For many companies, explaining a product or service through text can seem like writing a book. That's why video has become so appealing.
Zach Bulygo
New Study Finds Rats May Plan for the Future While Dreaming
Science

New Study Finds Rats May Plan for the Future While Dreaming

Researchers from University College London found that when rats dream, their brain activity suggests that they are trying to work out different ways to get to the things they want, like food.
Nina Zipkin
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About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.

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