Small Business Encyclopedia

Terms starting with: y

Yellow Pages Advertising

Definition: line or display ads in the Yellow Pages section of your local phone book(s)

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Forms

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Partnership Agreement

Cashflow Worksheet

Employment Application

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Calculators

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Cash Flow

Starting Costs

Discounted Cash Flow

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Latest Articles

Your Business's Competitors Extend Well Past Those With Similar Products
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Jim Joseph
All the World Loves Social Media But Many Love Their Local Networks Best
Social Media Marketing

All the World Loves Social Media But Many Love Their Local Networks Best

Social media offers worldwide marketing opportunities but there is a lot more channels out there than Facebook and Twitter.
Oren Levy
6 Steps for Creating a Strong Company Culture
Startup Basics

6 Steps for Creating a Strong Company Culture

Follow these tips to create the type of company culture that encourages success and supports all employees.
Jeremy Bloom
Serve Your Customers Custom Content With These 5 Steps
Content Marketing

Serve Your Customers Custom Content With These 5 Steps

Brands need shift their focus from broadcasting static stories to delivering personalized material.
Aaron Agius
What Do USPS's Canadian Pricing Changes Mean for U.S. Small Business? (Infographic)
Shipping Strategies

What Do USPS's Canadian Pricing Changes Mean for U.S. Small Business? (Infographic)

If you're shipping to our northern neighbor, get ready for changes starting May 31.
Harry Whitehouse
3 Sales-Boosting Freebies Customers Can't Resist
Customer Loyalty

3 Sales-Boosting Freebies Customers Can't Resist

The basic human desire to get a deal, or better yet something for free, is key to getting people into your store in a mood to buy.
Pratik Dholakiya
5 Ancient Public Relations Secrets
Marketing Basics

5 Ancient Public Relations Secrets

The practice of public relations is not what it used to be, but history can teach us some important lessons.
Google Lifts the Veil on Android Pay, Its Apple Pay Competitor
Mobile Payments

Google Lifts the Veil on Android Pay, Its Apple Pay Competitor

In many ways, Android Pay is the evolution of Google Wallet.
Leena Rao
5 Ways You Can Stop Stunting Your Company's Growth
Feedback

5 Ways You Can Stop Stunting Your Company's Growth

Did somebody say "feedback"?
Michael Noice
4 Things That All CEOs Hate
Leadership

4 Things That All CEOs Hate

CEOs love to be in control of organizations that execute their vision flawlessly. Reality is more complicated than that.
Tor Constantino
As a Business Owner, Should You Make Your Personal Beliefs Public?
Ethics

As a Business Owner, Should You Make Your Personal Beliefs Public?

The good, the bad and the bottom line of community involvement.
GoPro Leaps Into Virtual Reality, Teases Drone Plans
GoPro

GoPro Leaps Into Virtual Reality, Teases Drone Plans

Game on, GoPro. The California startup built for adventure seems a perfect fit for two of tech's fastest-growing trends.
Kim Lachance Shandrow
Entrepreneur and CultureIQ Join Forces to Bring You Our First-Annual Top Company Cultures List
Company Culture

Entrepreneur and CultureIQ Join Forces to Bring You Our First-Annual Top Company Cultures List

For those companies that instill a high-performance culture in their workplace, we want to celebrate you.
Andrea Huspeni
6 Ways to Ace 'Influencer' Engagement Basics
Social Media Marketing

6 Ways to Ace 'Influencer' Engagement Basics

How do you find those individuals whose online likes can move your brand to the next level?
Eric Dahan
Entrepreneur and CultureIQ Are Searching for the Top Company Cultures
Lists

Entrepreneur and CultureIQ Are Searching for the Top Company Cultures

We're looking for companies that instill a high-performance culture in the workplace. Think you've got what it takes to make our list?
Andrea Huspeni
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About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.

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