Definition: A way for a company to sell its products by signing up individuals
or companies ("affiliates") who market the company's products for a
Definition: The marketing practice of creating a name, symbol or design that
identifies and differentiates a product from other products
Definition: A small card identifying a person in connection with his or her
business, given to a client, potential customer, etc.
Definition: Rivalry in business, as for customers or markets
Definition: Identifying your competitors and evaluating their strategies to
determine their strengths and weaknesses relative to those of your
own product or service
Definition: The process of gathering actionable information on your business's
Definition: A chart that compares your product or service to your competitor(s)
Definition: Marketing via e-mail, usually through the use of sales letters or
Definition: A controlled group interview of a target audience demographic,
often led by a facilitator. A set series of questions or topics are
covered, and the results are used to guide marketing efforts.
Definition: An unconventional way of performing marketing activities on a very
Definition: The perception people have of your business when they hear your
company name. A business's image is composed of an infinite variety
of facts, events, personal histories, advertising and goals that
work together to make an impression on the public.
Definition: A recognizable graphic design element, often including a name,
symbol or trademark, representing an organization or product
Definition: A collection of names and addresses used by a company to send
material to multiple recipients. On the internet, mailing lists
include each person's e-mail address rather than a postal address.
Definition: A specific, defined series of activities used in marketing a new or
changed product or service, or in using new marketing channels and
Definition: The printed pieces, such as brochures, letterhead and business
cards, you'll use to market your business
Definition: The written document that describes your advertising and marketing
efforts for the coming year; it includes a statement of the
marketing situation, a discussion of target markets and company
positioning and a description of the marketing mix you intend to
use to reach your marketing goals
Definition: A portion of a market that you've identified as having some special
characteristic and that's worth marketing to
Definition: How you differentiate your product or service from that of your
competitors and then determine which market niche to fill
Definition: Iinformation that comes directly from the source--that is,
potential customers. You can compile this information yourself or
hire someone else to gather it for you via surveys, focus groups
and other methods.
Definition: Market research that's already compiled and organized for you.
Examples of secondary information include reports and studies by
government agencies, trade associations or other businesses within
Definition: A catch phrase or small group of words that are combined in a
special way to identify a product or company
Definition: Use of the telephone to market goods or services directly to