Inside the April 2013 Issue
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7 Bewitching Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.

20 Logos We Love

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.

Picture Perfect

Here's how one 'trep went from amateur photographer to web mogul, serving up the visuals that enliven the way we work, study, purchase and play.

Amp Up Your Enterprise

Are you in need of some recharging? Is your staff looking a little drained? We've got the tools and tips to help you get back in action.

Stumbling Lessons

How five companies messed up -- and what they should have done.

I'm With the Brand

How a little bit of personal attention can go a long way with customer loyalty.

Divide and Conquer

To keep your business running smoothly, it's crucial to have a clear division of duties. Here's how to set up a business with shared responsibilities-- for greater satisfaction and greater rewards.

They're Coming to America

Overcoming cultural and legal differences to stake a claim in the U.S.

The Window to Your Brand

The Innovators: Behance's Scott Belsky

The founder of a network for creative professionals shares his thoughts on ideas, execution and innovation.


Doing Good

Emotional Rescue

Eco-friendly skateboard and apparel business has a mission to help rescue animals. Hendrick Boards donates as much as 40 percent of its revenue to 200 animal shelters, rescues and sanctuaries.
Franchise Ink

A Counter Culture

A father and son road trip led them to launch a small pawn shop that grew into a nationwide franchise.
Lead Gen

Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

Bursts of Energy

A Retro Fitness franchisee cut their electricity costs by adding eco-friendly features.
The Ethics Coach

Faking It

We tackle the ethical dilemmas of pretending to be bigger than you are, selling products you get for free, and quitting your job to become the competition.
Your Money

Necessary Evils

Follow these simple rules to maximize your money--while staying on the IRS's good side.

Do Try This at Home

Want a business you can feel comfortable with, minus the cost of a storefront or office? These franchises may be just what you're looking for.
All Up In Your Business

I Hate My Brand

Four steps to building your brand into something that's more true to you.

Branded For Life

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Ask a Pro

Clear Thinking

Making clear-headed decisions is the ability to see beyond your entrenched biases and move your business forward. Here's how to do it.
Ask the Esquire Guy

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
Business Unusual

Bubbling Up

Sales of a carbonation device go from flat to sparkling.
Design It

Symbolic Gestures

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
The Incubators

Flavors of Home

The story of one La Cocina graduate and her quest to cook up authentic Mexican tastes.
The Suitcase Entrepreneur

Relics From the Road

The trinkets, tchotchkes and T-shirts that say, 'I was there.'

Window of Opportunity

If you are rejected, don't automatically assume it's your business plan that's the issue. It could be the firm's approach to its fund's investment cycle.
Ask the Money Guy

Growth Spurts

How to figure out where your company can expand and the financial models to get you there.
Who Has VC?

Food Reviews, Hold the Grain of Salt

Chefs Feed has a network of more than 600 chefs that rate and review items at restaurants in 15 U.S. cities.

Dress Success

A veteran clothing designer gives custom advice to fashion 'treps.
College Startup

Pressing Business

A prepaid campus laundry service offers a lesson in entrepreneurship.
Startup Finance

Flying Colors

An art school uses an online lending matchmaker to find capital.
Wacky Idea

The Ex Files

Can't just let it be? offers assistance for the dumped.
Ask A Geek

Waste Management

From erasing your data to finding an e-waste recycler, here's what you need to know when you're ready to let go of your old tech.
Mobile Tech

Go Where the Customers Are

Ribbon allows for one-click payments via any user platform.
Shiny Objects

Modern Roam

Travel productively with these out-of-office assistants that do everything from track your luggage to organize your expenses.
The Fix

Swing Shift

Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
The Online Trep

A Perfect E-fit

Metail creates a 3-D avatar of shoppers then digitizes clothing collections and merges the garment images with the customer's avatar.
Website to Watch

On the Clock

PayrollHero streamlines the business of tracking employee schedules, for both management and workers, all in the cloud.
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