Inside the August 2013 Issue
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Revenge of the Nerds

Geek rebels Chris Hardwick and Peter Levin parlayed their passion for sci-fi, video games and superheroes into a new media empire for the Internet Age. All hail the Nerdist.

Power Mentors

Power Mentors are super successful people who can offer startups a long-view perspective and wide network of contacts and resources. Here are some tips on how to find them.

The Numbers That Lie

It's known as 'The Stat,' and it's been misleading prospective franchisees for years, indicating wildly high rates of success. Why is it so hard to come up with accurate figures for the survival rate of franchised businesses?

The Bosshole Truth (and nothing but the truth)

Entrepreneur wanted in on the multibillion-dollar mobile gaming business. So we decided to build our own iPhone game and share everything we learned with readers. Here's the painfully true story of Bosshole.

What Is the Office of the Future?

A look at the next wave of open workspaces, where transparency, collaboration and sustainability are coming together to create environments that drive innovation.

The New Hot Spots: Best States

We checked out the data and talked to the experts to find the best states that best cater to small business. Here, our look at the places that are going the distance for 'treps.

The New Hot Spots: Best Cities

We looked at the data and talked to the experts to find the best cities for small business. Here are five emerging entrepreneurial hubs.

Nerds: A User's Guide

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.


Doing Good

Skills to Pay the Bills

Mike Diamond (aka the Beastie Boys' Mike D), celebrity chef Sam Talbot and designer/hotelier Robert McKinley address the continuing needs of the economically devastated New York beach community by transitioning their Rockaway Plate Lunch Truck from a relief effort into a sustainable business and mentoring program.
Editor's Note

Living In a Nerdster's Paradise

Amy Cosper dishes on August's big stories: the importance of nerds and the creation of Bosshole.
Franchise Ink

Branching Out

Gift Card Monkey sparks a new retail concept -- putting gift cards that would otherwise be forgotten to use for consumers and merchants.

Confidence Games

A certain brashness has correlations to success. But how much is too much?
Lead Gen

Empathy Pains

Help your customers -- and your sales -- by producing meaningful, honest content.

Getting Her Fix

An appearance on the CBS show 'Undercover Boss' gives a Mr. Appliance technician a moment in the spotlight.
The Ethics Coach

Could What's Yours Be Mine?

Our resident ethics coach tackles your tricky ethical dilemmas, such as is 'you scratch my back, I'll scratch yours' ever an acceptable business practice?
Your Money

Wage Wars

You probably didn't launch a business to make less money than you did at your last job. Here's how to answer the tricky question of cutting yourself a paycheck.

Here's the Lowdown

You don't have to break the bank to get started in franchising. Check out our list of the top businesses you can launch for less than $50,000.
All Up In Your Business

Their Cups Runneth Over

This Denver-based small shop has weathered tough times by showing their customers that they care.
Ask a Pro

Hire Learning

One entrepreneur shares why he's had greater success--and even saved money--since bringing in an in-house hiring professional.
Ask the Esquire Guy

The Esquire Guy's Guide to Swearing in the Office

The Esquire guy can't shut the [bleep] up about profanity in the workplace.
Business Unusual

Look on the Bright Side

When their border collie had trouble seeing during a game of fetch, Roni and Ken Di Lullo invented Doggles, tinted sport goggles for dogs.
Design It

The Tablet Takeover

More commercial spaces are using tablets for everything from digital signage to point-of-sale systems. Here's how to create a great user experience.
The Traveler

Class Warfare

Upgrading your overseas flight can be worth it, but if you aren't ready to pony up the money here's how to make your flight time more productive and comfortable.

Make a Quick Exit

Being acquired by a bigger company early in your venture's life cycle can be a sweet deal in its own right.
Ask the Money Guy

The Sustainability Checklist

Many companies are too concerned with costs and operate shortsightedly. But a business who measures growth and progress in years, not months, is a much easier ship to steer.
Who Has VC?

You Can Go With This, Or You Can Go With That

Optimizely found a way to make website optimization easier and everyone from Obama to venture captalists took notice.
College Startup

Pace Makers

Michigan State University students created TempoRun, an app that helps users run at their ideal pace by categorizing the music in their libraries from walking to 10 sprinting.
Startup Finance

Tangible Goods

Practical tips for turning a product idea into a consumer must-have.
Startup Finance

You, Inc.

A new financing platform lets aspiring 'treps sell equity in themselves.
Wacky Idea

That Really Suits You

Custom clothier Tomboy Tailors crafts bespoke menswear -- for women.
Ask A Geek

Will the Cloud Rain on My Parade?

The cloud has changed the way we do business, but it's not all blue skies. Here are six not so great things about cloud storage.
Shiny Objects

The Little League

Who says bigger is better? These mini versions of tablets cost less and can fit in one hand.
The Fix

Sniffing Out Fraud

Sift Science is a cloud-based service that tracks consumer e-commerce behavior patterns and assigns every user a "fraud score."
The Online Trep

Funds and Feedback

Call it crowdfunding 2.0. Established companies are using Kickstarter and the like to launch new products, paid for by a built-in customer base before they hit the production line.
Website to Watch

The Truck Stops Here

Unpakt takes part of the pain out of moving by allowing customers to compare moving company prices online.
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