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Inside the October 2013 Issue

Features

The Best Motivators in Business

We spoke with leaders of eight successful companies to find out their secrets for galvanizing their staffs, clients and even themselves. Get ready to be inspired.

Comm Vehicles: Mason Arnold of Greenling

A look at three companies who are using their cars to jump start conversation and generate revenue.

Homeward Rebound

The subprime mortgage crisis wreaked havoc on the U.S. housing market, but several franchises that operate in the sector managed to weather the storm.

Best in Class

The Princeton Review ranks the top graduate and undergraduate entrepreneurship programs in the U.S.

Born or Made?

Two professors argue if the instinct to be your own boss is a product of nature or nurture.

5 Tips for Your First Fleet Purchase

What to consider when buying a fleet.

Power in Numbers

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits

Put Your Biz in Drive

Need to haul a lot of stuff? Drive more than 50 miles a day? Live in a big city? Follow this flow chart to your perfect company car.

Once Upon a Time...

Three companies demonstrate how they use storytelling to get their message across.

The Scoop

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.

Buy, Finance or Lease?

Take the time to consider your particular circumstances before deciding on a payment plan.

Digital Driving

From sites that allow you to negotiate directly with lease owners, to apps that offer real-time reports on traffic, these tools take some of the stress out of driving.

Pitch Perfect

So you want media coverage? Join the club. Here's how to stand out from the crowd.

The Turning Point

The stories of entrepreneurs who needed just one big breakthrough, and the four scenarios that got them there.

Columns

Do you choose entrepreneurship or does it choose you?
Select from the following answers for a rallying cry you can apply to any business challenge.
Business Unusual
Unreal Candy's natural treats are a fast-growing success.
Design
Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Design
With its emphasis on white space, bold buttons and clear typography, flat design has the potential to let products shine.
Design
The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
Life
The biggest hazard to your business may be the one you can't see: chronic stress.
Life
Crowdstar's new Covet Fashion app lets fashionistas style a digital mannequin by mixing and matching real-world garments and accessories -- all from their phones.
Travel
Tips for making your trip more convenient and comfortable.
Travel
From in-flight showers, to airport spas and hair salons, airlines' premium classes are exploding with perks. Meanwhile in economy, space is getting even tighter.
Anthony Ackil, co-founder of the farm-to-table fast food company, tells us why local fast food needn't be an oxymoron.
Shu-ling Garver started Engineering for Kids, a program that teaches the basics of engineering and design to kids.
Franchise Listing
The Leading Edge
Franchisors are innovating in big ways
Ask the Money Guy
Income on the books but no cash in the bank? Here's how to avoid a cash crunch.
Startup Finance
A DIY crowdfunding app cuts out the middleman.
VC Viewpoint
Don't over-think it: Embrace your inner 5-year-old and go with your gut.
Your Money
Mixing business expenses with your personal life can get messy fast.
Q and A
Branding guru Jason Seiden pushes for social media with a work-life blend.
Wacky Idea
Alaskan entrepreneur Rick Stafford's latest invention are a lifesaving idea.
Who Has VC?
Adam Tatt and Kevin Leneway wanted to put together a slick presentation without a design staff, so they invented an iPad app to do it for them.
The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
Low-cost, online-based companies like TaskRabbit and Fancy Hands reimagine short-term help.
Ask A Geek
What's the most important website metric for my business?
Mobile Tech
Start-up Magisto makes video editing a cinch.
Shiny Objects
The Transformers
Laptops-turned-tablets make the most of Windows 8
The Fix
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
How to get customers to go from 'Friending' to Spending.
Ask a Pro
Asking 'power questions' will improve your client relationships.
Ethics
Digging into the nuances of verbal agreements, the scary side of ghosting and working for the competition.
Marketing
Short-form social videos can turn your cinematic dreams into marketing gold.
Franchise Listing
Around 64,000 veterans started careers in franchising in recent years. That's due in no small part to franchisors ramping up their efforts to recruit veterans, who many consider ideal franchisees thanks to their training and experience working within a disciplined system.
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