5 & Diner Franchise Corp.
At a Glance
Products & Services: '50s-theme restaurant
Number of Locations:
Total Investment: $300K - 1000K
Founded: 1987
Began Franchising: 1993
Private Owned
About 5 & Diner Franchise Corp.
Kenneth E. Higginbotham opened the first 5 & Diner restaurant in Phoenix, Arizona in 1987. Restaurants feature a '50s theme, complete with jukeboxes, hostesses in poodle skirts and hula hoop contests. The menu includes favorites like hamburgers, sandwiches and salads. Breakfast is served all day, and every 5 & Diner offers blue plate specials that include sloppy joes, fish and chips, and spaghetti with meat sauce.5 & Diner restaurants also have a soda fountain that serves milkshakes, egg cremes, floats and flavored sodas.
Startup Costs, Ongoing Fees and Financing
Total Investment: $300,000 - $1,000,000
Franchise Fee: $35,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 20 years, renewable
Franchise Fee: $35,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 20 years, renewable
Financial Requirements
Net Worth: $1,000,000
Liquid Cash Available: $300,000
Operations
Number of employees needed to run franchised unit: 75. Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 4 weeks. At franchisee's location: 5 weeks.
Ongoing Support: Newsletter, Grand opening, Internet, Field operations/evaluations,
Marketing Support: Co-op advertising, Ad slicks,
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