FruitFlowers/Incredibly Edible Delites

FruitFlowers/Incredibly Edible Delites

Not Ranked

Initial Investment

LOW: $147,000
HIGH: $218,950

Change in Units

Promoted Opportunities

Company Profile

Founded

1985

Franchising Since

1993 (23 Years)

Corporate Address

3720 W. Chester Pike Newtown Square, PA 19073

CEO

Susan / Ellen Ellman / Davis

Parent Company

IED Corp.

About FruitFlowers/Incredibly Edible Delites

Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea—a “floral” bouquet made of fresh-cut fruit—turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.

The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.

Financials

Financial Requirements

Initial Investment

$147,000 - $218,950

Net-worth Requirement

$500,000

Liquid Cash Requirement

$50,000

Ongoing Fees

Initial Franchise Fee

$35,000

Ongoing Royalty Fee

5%

Ad Royalty Fee

2%

Financing Options

FruitFlowers/Incredibly Edible Delites has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Franchise 500® Rank History

  • 2006 - 427
  • 2007 - 366

* Not all years were ranked

Units (Locations)

Where Seeking Franchisees:
Franchisor is seeking new units internationally.

Operations & Franchisor Support

Training Onsite: Up to 1 week

Training at headquarters: 2 weeks

Additional Training: Additional on-site training

Ongoing Support
Purchasing Co-ops
Newsletter
Meetings
Toll-Free Line
Grand Opening
Internet
Security
Field Operations

Marketing Support
Co-op Advertising
Ad Slicks
Regional Media
National Media

Absentee Ownership Allowed

Number of employees required to run: 6 - 8

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: August 12th, 2014

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