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Heidi's Brooklyn Deli

Deli sandwiches, salads, wraps, smoothies, ice cream

Background

Founded: 1994 Franchising since: 2004
195 S. Union Blvd.
Lakewood, Colorado 80228
Phone:
(303)458-0997


Franchisor has 12 employee(s); 1 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2007 25 0 0 4
2006 25 0 0 4
2005 9 0 0 4

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.
Territory size: 2 miles or 20,000 population

Costs and Fees

Total investment: $307.7K-428.9K
Franchise fee: $35K
Ongoing royalty fee: 6%
Term of agreement: 15 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $120K
Cash liquidity requirement: $80K
Business Experience:
  • Desire to succeed; hardworking individuals

Operations
  • 75% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 12 - 15
  • Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 1 week
  • At existing franchise locations : 3 weeks

Ongoing Support
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • Regional advertising

Other marketing support
  • Billboards

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