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Heidi's Brooklyn Deli

At a Glance

Products & Services: Deli sandwiches, salads, wraps, smoothies, ice cream

Number of Locations:

Total Investment: $307.7K - 428.9K

Founded: 1994

Began Franchising: 2004

Startup Costs, Ongoing Fees and Financing

Total Investment: $307,700 - $428,900
Franchise Fee: $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 15 years, renewable
Financial Requirements
Net Worth: $120,000
Liquid Cash Available: $80,000
Operations
75% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 12 - 15. Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At existing franchise locations : 3 weeks.
Ongoing Support: Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Billboards

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