#339
At a Glance
Products & Services: Real estate advertising magazine
Number of Locations: 257
Total Investment: $52.1K - 133K
Founded: 1973
Began Franchising: 1984
Private Owned
About Homes & Land Magazine
Homes & Land Magazine introduced its pictorial magazine, featuring homes and land for sale, in Tallahassee, Florida, in 1973.Homes & Land Magazine covers more than 15,000 communities nationwide. Franchisees sell advertising space to brokers and agents, collect property information, take or obtain photographs and distribute the printed magazines. The company is owned by Homes & Land Publishing Ltd., which also publishes Rental Guide Magazine and Home Guide Magazine.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 206 | 24 | 1 | 26 |
| 2010 | 228 | 25 | 1 | 29 |
| 2009 | 250 | 22 | 1 | 24 |
| 2008 | 281 | 21 | 0 | 24 |
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada, Central America, Mexico.
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada, Central America, Mexico.
Startup Costs, Ongoing Fees and Financing
Total Investment: $52,100 - $133,000
Franchise Fee: $27,000
Ongoing Royalty Fee: 10.5%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $27,000
Ongoing Royalty Fee: 10.5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. 30% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. In-field training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
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