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Entrepreneur: Start & Grow Your Business

Real Living Inc.

Residential real estate

Background

Founded: 2001 Franchising since: 2002
With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
77 E. Nationwide Blvd.
Columbus, Ohio 43215
Phone:
(614)459-7400


Franchisor has 60 employee(s); 25 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2007 0 0 0 0
2006 0 0 0 0
2005 61 0 0 62

Where Seeking Franchisees
In the U.S. Oregon, United states

Exclusive territories available.
Territory size: Varies

Costs and Fees

Total investment: $9.4K-107.5K
Franchise fee: $20K-40K
Ongoing royalty fee: 6%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $150K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills


Training and Support

Training
  • Available at headquarters: Varies
  • At franchisee's location: Varies
  • Corporate support, bi-annual meetings

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Co-op advertising

Other marketing support
  • Marketing support, office visits, TV & radio spots, PR campaigns, direct-mail campaign

Rankings

Franchise 500® rank:
#360 (2006);

Low-Cost Franchises:
#97 (2006);

Top New Ranking:
#23 (2006);