Not your run-of-the-mill line-up of speakers, these best-selling authors, business experts and leaders will be available to answer your questions and get down to brass tacks on how to build your business. Using the current economic opportunity as a backdrop for their session topics, Growth 2.0 speakers will inspire you to face this economy head on.
Learn how to utilize Guerrilla Marketing strategies to build revenue with Jay Conrad Levinson, the man who authored the bestselling series on the subject as well as 58 other business books. Levinson's work has influenced the growth of businesses worldwide, having sold over 20 million copies, appeared in 62 languages and made up required reading for MBA programs everywhere.
Jay Conrad Levinson - Chairman of Guerrilla Marketing Intl.
Born in Detroit, raised in Chicago, and a graduate of the University of Colorado, Levinson's studies in psychology led him to advertising agencies, including a directorship at Leo Burnett in London, where he served as creative director. Returning to the U.S., he joined J. Walter Thompson as senior VP and has been part of the creative teams that made household names of some of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Allstate's good hands, United's friendly skies, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant. Jay also created and taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley.
At its heart, Guerrilla Marketing (www.gmarketing.com) is a way for business owners to spend less, get more and achieve substantial profits. The best guerrilla to transform you into a guerrilla marketer is the Father of Guerrilla Marketing, Jay Conrad Levinson. Don't miss this chance to hear him live and learn how to put his strategies into action for your business.
Find out how to create an image and identity that resonates and inspires people to "buy in" to your brand so they buy up your product or service. Specific action steps and to-do lists through every step of the process guarantee that you'll end up with the right brand persona and messaging for your company, products and services.
Learn specifically how to:
Stand apart from the competition
Create real value for customers and partners
Develop a loyal customer base and grow sales
Deliver on the brand experience you convey
Communicate the right message to customers, employees and the media
Susan Gunelis - President & CEO KeySplash Creative, Inc.
Susan Gunelius is president & CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. Through her company, Susan provides copywriting, marketing and branding consultation, and book, blog and article writing to clients around the world, including well-known companies such as Citibank, Cox Communications and Newstex. She is a published author with four books currently available (Google Blogger for Dummies, Kick-Ass Copywriting in 10 Easy Steps, Harry Potter: The Story of a Global Business Phenomenon, and Building Brand Value the Playboy Way) with a fifth coming in 2010 (Blogging All-in-One for Dummies). Her marketing-related articles appear on websites such as Entrepreneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, Yahoo! Small Business, Yahoo! Finance and more. Susan is also a recognized business and marketing blogger. Her blog for women working in the field of business (www.WomenOnBusiness.com) is as a finalist in the category of Best Blog for the 2009 Stevie Awards for Women in Business.
Get your business up and running in just 3 weeks with an easy-to-follow plan of action. Attend this seminar and you'll know what to do and how to do it with a proven, systematic approach that takes the guesswork out of covering all the startup basics, including:
Your target market
Focus
Calibrating the launch pad
Building a team
Minding the records
Managing the cash
Building on fundamental values
Tim Berry - President and Founder at Palo Alto Software, Inc.
Time Berry is as a veteran of a wide range of startups, including one that went public in less than four years and one that grew to multimillion-dollar sales and market leadership without outside investment. He is the president and founder of Palo Alto Software, founder of bplans.com, and co-founder of Borland International. He also teaches starting a business at the University of Oregon and has authored books and software, including Business Plan Pro, published by Palo Alto Software, and The Plan-As-You-Go Business Plan, published by Entrepreneur Press. His business plan and startup column can be found on Entrepreneur.com.
All successful entrepreneurs know that creating, maintaining and serving a wide network leads to great business and personal rewards. Learn how to expand yours in this seminar through proven networking techniques and methods for building a successful networking lifestyle. Expand your network through effective communications, long-term partnerships and word-of-mouth marketing.
Ivan Misner - Founder & Chairman at BNI
Called the "Father of Modern Networking" by CNN, Dr. Ivan Misner is considered to be one of the world's leading experts on business networking. He is a monthly columnist for Entrepreneur.com and the author of 11 books, including his New York Times bestseller; Masters of Networking as well as his recent number-one bestseller, The 29% Solution. Misner is also the founder and chairman of BNI, the world's largest business networking organization. Founded in 1985, BNI now has over 5,300 chapters throughout every populated continent of the world. Last year alone, the organization generated 5.6 million referrals resulting in $2.3 billion dollars worth of business for its members.
This seminar offers real-world strategies, innovative resources, and targeted skill enhancements designed to translate directly into increased sales and business growth-specifically addressing the challenges of today's Internet marketing landscape. Learn how to powerfully extend your brand to the Internet, leverage the power of blogging and new media, and use top conversation sites. Together you'll get effective, immediate approaches to building your business while also learning how to set and measure the goals and objectives you'd like to attain from your Internet presence.
Starr Hall - International Publicist/Social Media Strategist/Author
Starr Hall has worked on public relations for corporations, non-profit organizations, authors, CEOs and associations, both national and international. She has relationships with over 800 editors, writers and segment producers worldwide and has secured placement and coverage for her clients in regional, national and international newspapers, magazines, radio, television and Internet outlets. Her next book, GET CONNECTED-The Social Networking Toolkit for Businesses, was released this year.
No matter what industry, market or category your business is in, as an entrepreneur, you're in the business of sales. Attend this seminar to learn the little-known essentials to sales success and how to establish them for your company, including the quality of your presentation, the quality of your prospects, and the key sales values that can mean the difference between getting a yes or a no. In this seminar, you'll be shown everything from the law of averages to how to think big, put customers first and leave your comfort zone. Best of all, you'll be able to put the principals you learn to work by developing concrete goals within a timeframe and tracking your results.
Principals of Sales Leadership
Business leaders who can coach staff and sales personnel to success realize increased production, greater sales and long-term company growth. Focus and refine your leadership skills to produce real results for your company. Come learn how to create an atmosphere of greatness, set mutually agreed-upon goals, establish incentives, and offer the type of recognition that motivates and inspires people to be their best and help you be even better.
Tom Black - America's Greatest Sales Trainer
Tom Black is author of the wildly popular book The Boxcar Millionaire, which details his rise up the free enterprise ladder to become a millionaire serial entrepreneur who has founded, purchased, sold and taken numerous companies public.
Black began his sales career while still in college as a door-to-door book salesman for the Nashville-based Southwestern Company. After setting sales records, he was asked to become a full-time sales manager. More records fell, and Black was on his way to a remarkable career that included successful ventures in the banking industry and the launch of several companies with phenomenal growth.
Today, Tom dedicates his time to teaching others everything he has learned through business-strategy coaching in his signature no-nonsense manner. Black is passionate about sharing his secret to success and travels the globe bringing hands-on sales tools to business owners and their employees through his sales mentoring enterprise called the Tom Black Center for Selling. Black believes that "Success is not something you own, it's something you rent. And when you stop paying the rent on success you immediately start paying the rent on failure."
Raising capital to start a business or grow a business is tough. Raising money during a recession is tougher than tough. This seminar will outline how to raise money during turbulent times and provide fresh ideas for entrepreneurs formulating strategies for financing their business. Topics include angel financing, insider financing and venture capital.
Asheesh Advani - President & CEO Virgin Money USA
Asheesh Advani is an entrepreneur and investor. He was the founder and CEO of CircleLending (acquired by the Virgin Group in 2007) and subsequently was the founder and CEO of Virgin Money USA, the U.S. arm of Richard Branson's financial services businesses. Prior to launching his businesses, he began his career with Monitor Company and the World Bank. Advani received degrees in management and economics from the Wharton School and from Oxford University, where he was a Commonwealth Scholar. He is the author of Investors in Your Backyard, a book about raising money from social networks now being released in a second edition. Advani is also the Startup Financing columnist for Entrepreneur magazine and is on the board of several young companies and social enterprises.
This is Your Chance to be Featured in Entrepreneur Magazine!
In addition to the day's seminars, speakers and networking events, Growth 2.0 offers a one-of-a-kind opportunity to pitch your business to Entrepreneur's editors. Tell them why your business should be featured in Entrepreneur magazine or on Entrepreneur.com.
Born in Detroit, raised in Chicago, and a graduate of the University of Colorado, Levinson's studies in psychology led him to advertising agencies, including a directorship at Leo Burnett in London, where he served as creative director. Returning to the U.S., he joined J. Walter Thompson as senior VP and has been part of the creative teams that made household names of some of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Allstate's good hands, United's friendly skies, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant. Jay also created and taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley.
Susan Gunelius is president & CEO of KeySplash Creative, Inc. 
Time Berry is as a veteran of a wide range of startups, including one that went public in less than four years and one that grew to multimillion-dollar sales and market leadership without outside investment. He is the president and founder of Palo Alto Software, founder of bplans.com, and co-founder of Borland International. He also teaches starting a business at the University of Oregon and has authored books and software, including Business Plan Pro, published by Palo Alto Software, and The Plan-As-You-Go Business Plan, published by Entrepreneur Press. His business plan and startup column can be found on Entrepreneur.com.
Called the "Father of Modern Networking" by CNN, Dr. Ivan Misner is considered to be one of the world's leading experts on business networking. He is a monthly columnist for Entrepreneur.com and the author of 11 books, including his New York Times bestseller; Masters of Networking as well as his recent number-one bestseller, The 29% Solution. Misner is also the founder and chairman of BNI, the world's largest business networking organization. Founded in 1985, BNI now has over 5,300 chapters throughout every populated continent of the world. Last year alone, the organization generated 5.6 million referrals resulting in $2.3 billion dollars worth of business for its members.
Starr Hall has worked on public relations for corporations, non-profit organizations, authors, CEOs and associations, both national and international. She has relationships with over 800 editors, writers and segment producers worldwide and has secured placement and coverage for her clients in regional, national and international newspapers, magazines, radio, television and Internet outlets. Her next book, GET CONNECTED-The Social Networking Toolkit for Businesses, was released this year.
Tom Black is author of the wildly popular book The Boxcar Millionaire, which details his rise up the free enterprise ladder to become a millionaire serial entrepreneur who has founded, purchased, sold and taken numerous companies public. 
Asheesh Advani is an entrepreneur and investor. He was the founder and CEO of CircleLending (acquired by the Virgin Group in 2007) and subsequently was the founder and CEO of Virgin Money USA, the U.S. arm of Richard Branson's financial services businesses. Prior to launching his businesses, he began his career with Monitor Company and the World Bank. Advani received degrees in management and economics from the Wharton School and from Oxford University, where he was a Commonwealth Scholar. He is the author of Investors in Your Backyard, a book about raising money from social networks now being released in a second edition. Advani is also the Startup Financing columnist for Entrepreneur magazine and is on the board of several young companies and social enterprises.
