Closing a Deal at a Bar? This Research Can Help. Rule No. 1: Get to the bar early, so you control who sits where.
This story appears in the July 2016 issue of Entrepreneur. Subscribe »
We close deals in bars to relax, get away from our routines and make toasting our next success a little easier. But if you are meeting at a bar, choose your location carefully. Research shows control is key and where you sit could make or break a deal.
Avoid the windows.
Researchers find that when we're warmer, we're more likely to judge people as trustworthy and to be generous. Don't order a round of hot mulled wine, but do sit far from drafty doorways or windows.
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