Crash Course
When your business is growing so fast it's out of control, here's how to pull the entrepreneurial equivalent of steering into the skid.
You've imagined being successful since you were a little
kid. You've dreamt about it, drooled over it and desired it.
But are you ready for success, especially if it drops in all at
once? If you aren't thinking beyond those initial moments of
glory, pucker up and practice saying "Has-been."
See Dick open a dot.com company. See Jane start a hamburger
chain. See the dollars flow into Dick's Internet enterprise.
Invest, Dick, invest! See the customers flow into Jane's
hamburger chain. Grill, Jane, grill! Watch Dick's stock options
skyrocket. Watch Jane open restaurants in Boise and Guam in the
same week. See Dick and Jane become suddenly successful--very, very
quickly.
Sometimes, success is easy. It was for Dick and Jane. Their
books were an instant success for textbook publishing company
Scott, Foresman & Co. (now Addison Wesley Longman Inc.) in
1930. And they've enjoyed longevity. By the time the last Dick
and Jane story was written, it was 1965, and their books had
reached 85 million boys and girls. The books would continue to be
sold until 1970 and read beyond that.
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Geoff Williams is a reporter for The Cincinnati Post
and a frequent contributor to Entrepreneur. Reading about
Dick and Jane as a child obviously affected him.
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