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Inside the April 2014 Issue

Features

The Secrets of the Top Brands

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.

That's Gotta Hurt

Do yourself a favor and avoid these costly pitfalls.

It Takes a Village

The aid community is taking the efficiency and standardization of the franchise model any applying it toward philanthropic endeavors.

The Television Will be Revolutionized

Aereo, which snatches over-the-air TV signals and streams them on the internet for a few dollars a month, is determined to prevail over the TV networks trying to bring it down.

How Apple Ruined Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.

Logos We Love

Brand identity in its purest form.

The Leaders

These brands took the No. 1 spot in various categories. Here's why.

The 120 Most-trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.

Jason Falls, CEO of Social Media Explorer, shares advice for business owners to build awareness on the social network.

Columns

Back Page
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Editor's Note
A Burst of Branding
They're Going to Need a Bigger Boat
It's smooth sailing for intrepid HUMAN vending franchisees
Franchise Listing
Lower startup costs -- sixty of these homebased companies can be started for less than $50,000 -- are just part of the reason for these businesses' popularity.
Franchisee
Retail Therapy
A boutique and spa helps women with cancer
Franchisor
Building Buffett's Brand
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
Ask the Money Guy
Splitsville
Now what?
VC Viewpoint
Endgame
How you go out is as important as how you go in
Q and A
When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Wacky Idea
Band of Brothers
A tech designer's wedding rings make grooms swoon
Who Has VC?
Band of Brothers
A tech designer's wedding rings make grooms swoon
Who Has VC?
Face to Face with Fans
An interactive platform for web celebs gets two big investment rounds
Ask A Geek
And how can my business accept payments with the digital currency?
Website to Watch
Seal of Approval
Grand St., a curator of independently made electronics and related gear, is one of the few channels to tackle the sprawling maker marketplace.
Business Unusual
A fleet of Airstreams packs a multifaceted business plan.
Travel
It's all about planning ahead.
Design
A Perfect Match
Businesses are tweaking social media icons to better suit their websites
Design
Chinese for Dummies
An illustrated alphabet opens new worlds for business
Marketing
A compelling brand story gives your audience a way to connect with you.
Ethics
Business Too Casual
A spat over clothing could leave a partnership in tatters
Life
Unfortunately, you can't change them. But you can change the way you interact with them.
Esquire Guy
Effective damage control all comes down to the tone.
Shiny Objects
A Touching Moment
Lenovo's desktop PC makes laptops and tablets jealous
The Fix
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Your Money
Sell too little, and you lack the resources to grow. Sell too much, and you lose control.
Startup Finance
Only 7 percent of U.S. venture capital deals go to women founders and CEOs. Let's change that statistic.
Online Trep
Strikingly pulls from LinkedIn to build customized websites in one easy step.
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