Inside the April 2015 Issue
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Features

Creative Genius

The pros share what works for them. Read and learn.

Digital Starpower

TheAudience is connecting brands and customers across social media platforms via influencers.

What Makes a Great Brand

With 162 years under its belt, the denim company knows a thing or two about great branding.

The Tales We Tell

These innovators are connecting with consumers, colleagues and investors on an emotional level.

A Visual Purpose

These organizations have used design to create truly robust brands.

Advantage: Early Adopters

If franchises aren't stepping up their tech game, they're missing out.

What Do You Really Think?

No matter how great the concept, you need real-world feedback to see if your startup will fly. Here's how to get it.

Curbside Enthusiasm

With low startup costs, rapid returns and the ability to operate independently, mobile franchises are putting anything and everything on wheels.

Columns

Back Page

Wanted: U.S. ’Treps

Foreign programs are funding a new breed of expats.
Editors Note

It’s Not You … It’s Your Story

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Business Unusual

Comfort In a Bowl

This founder has turned a simple meal into Denmark's most down-to-earth hipster treat -- and he wants to bring it to New York next.
Fashion

It’s All In the Jeans

Stitch Fix will ship stylist-approved outfits to your door, based on your fashion profile and style preferences.
Travel

The Right Way to Go

Why executives need to take time off and how to prepare for being away from the office.
Esquire Guy

The Blind Leading the Blind

The awkward silences. The everyone-talking-over-everyone. Here's how to take control.
Marketing

Don’t Be Tone-Deaf

In marketing, your tone of voice can help you stand out from the crowd.
Ask a Pro

Interview Chops

You should be asking every prospective worker these questions.
Ethics

Are You Talking to Me?

The Ethics Coach handles tackles two big questions: how to deal with employees who resist feedback and how to create a 'mutually beneficial' internship program.
Shiny Objects

Power In Numbers

An online buying club allows wholesale pricing for small businesses.

Winner Takes All

Poynt's terminal accepts every form of payment, for any type of business.
Ask A Geek

Easy Targets

Find out what beacons are, how they work, what they cost and more.
The Fix

Repair Job

An app that tracks invoices, payments and appointments helped put this handyman ahead of the curve.
Ask the Money Guy

True Profits

A brief explainer on how to calculate your profit margin and what it means for your business.
VC Viewpoint

Performance Anxiety

How do you measure the value of a pre-revenue company? Here's a bit of insight.
Your Money

Not So Fast

A tax extension does more than buy you time. It could be smart business.
Wacky Idea

Glow With the Flow

Skateboarders stay safe with customizable adhesive lights.
Who Has VC

Kids Play to Lose

With Kurbo, kids play to lose.
Q and A

Wearing Your Tech on Your Sleeve

How savvy entrepreneurs can cash in on the trend for wearables.
Back Page

Take My Advice

Pros share what advice is worth taking and what advice you can ignore.
Franchisor

Style For Miles

Lisa Kornstein's clothing boutique is using a semi-absentee model, allowing her to manage her health and her business.
Franchisee

Fine Dinering

Denny's is aiming to be a grand slam in Manhattan.
Franchise Listing

No Property Required

Top franchises that get the job done from home or on the road.

Shipping News

Found out how this franchising couple weathered the tough times and found success.
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