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Nissan Tough Love, featuring Bret Michaels

Bret Michaels feels the love – really, really feels it – at the Nissan Testing Facility in Arizona. Nissan Commercial Vans. The tougher we test them, the more you love them.
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Worried About the Next Big Thing? Worry About This Instead.
National Small Business Week

Worried About the Next Big Thing? Worry About This Instead.

Work on relationships and new initiatives will fall into place.
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Food Trucks Share Social Media Secrets
Marketing Edge

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
Turn to Tesla's Example in Steering a Startup to Success
Big Data

Turn to Tesla's Example in Steering a Startup to Success

Context, the sharing economy and big data are worth considering when strategizing about how to scale a small company.
MBAs for Hire, By the Hour
Business Unusual

MBAs for Hire, By the Hour

A startup raises nearly $5 million to match companies with the well-educated consultants they need.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
Marketing

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
How to Prepare Yourself for the Next Penguin Update
Marketing

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
The 7 Key Parts of an Effective Direct Mail Sales Piece
Marketing

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Sprint Past the Competition With Location-Based Mobile Marketing
Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.

How-To Guides

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform
Social Media

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
50 Favorite Online-Marketing Influencers of 2014
Marketing

50 Favorite Online-Marketing Influencers of 2014

These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
5 Reasons Why Social-Media Marketing Is Overrated
Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
10 Surprising Things You Should Know About Social Media (Infographic)
Social Media

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Think Like a Company's Marketing Director
Marketing

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
9 Elements of an Irresistible Business Pitch
Marketing

9 Elements of an Irresistible Business Pitch

Once you've mastered the essentials of your pitch, you can make it as unique as you and what you have to offer.
10 Tips for Hosting a Wildly Successful Event on a Tame Budget
Marketing

10 Tips for Hosting a Wildly Successful Event on a Tame Budget

Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Marketing

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
When Eating Out, Your Diet Goes Out the Window
Marketing

When Eating Out, Your Diet Goes Out the Window

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
Social Media

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
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