Marketing
Recent Posts in Marketing
Penguin 2.0: What to Expect From Google's Next Search Update
BY Eric Siu
Three tips for how you can prepare your site for another big wave of changes to search.
3 Ways to Use LinkedIn to Grow Your Startup
BY Brendan Brandt
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
BY Catherine Clifford
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.Sponsor Provided Content
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Financing the purchase of the next generation of planes with an innovative approach to the capital markets
How Men and Women Use Social Media Differently (Infographic)
BY Kevin Allen
When it comes to social media, men tend to spend more time on some sites, women on others.Networking Fundamentals to Boost Your Bottom Line
BY Ivan Misner
Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
YouTube Creates Paid Subscription Service for Brands
BY Jason Fell
Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
Play Video The Esquire Guy's Guide to Media Interviews (Video)
BY Ross McCammon
How to sound natural, deliver a difficult message, and the phases you should never say.
4 Business-Naming Tips for Branding Success
BY Alanna Francis
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Abercrombie & Fitch: Bad Business or Smart Targeting?
BY Jim Joseph
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
How to Use Customer Recommendations to Grow Your Business
BY Barbara Findlay Schenck
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Defining Your Brand: The First Step In Your Marketing Strategy
BY Jim Joseph
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch
BY Gwen Moran
New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)
BY Karen Leland
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
8 Things Startup Founders Should Know Before Writing a Book
BY Lambeth Hochwald
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.Ads by Google
60 Second Solutions
How to Learn 'Tech Speak'
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Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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