Video has become the essential marketing tool with rich rewards for brands that get it right.
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While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
With 25,000 users and $200,000 in funding, the social network is now rolling out to all campuses nationwide.
You probably shouldn't, but this flowchart will help you know for sure.
Writing is a practice with powerful benefits, personally and professionally, if you don't confuse it with cranking out content.
Harness word-of-mouth from influential people in a cost-effective campaign.
Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Check out these essential qualities for success and ways to keep a top performer.
When it comes to communicating with your customers, just a few minutes of planning will save you time, energy and possibly, trouble, later down the line.
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
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