With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
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Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Here's a hint: It has a lot to do with storytelling.
The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.
Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Here are four strategies to help owners prepare for this special shopping day.
Tailor your communications to larger companies to land these career-defining deals.
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