Marketing
No Differentiation, No Press
If you can't figure out how you're different, how will consumers?

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Marketing Basics
Get to the heart of the matter.
How to Create a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.

Finding Customers
It's easier than you think if you follow these tips.
Branding
Differentiate yourself from the competition.
Beyond Brand Definition
Defining your brand is easy. Living up to that promise--from your invoices to your office decor--is harder.
Online Marketing
Learn to master the new media landscape.
PR & Networking

Be Your Own Publicist
A good PR campaign can be a cost-effective way to drum up interest in your inventions.

Make the Most of Your Advertising Dollars
4 tips to make the most of your money in a buyer's market

Get the Real Story on Networking Groups
Overcome the self-imposed roadblocks holding you back from networking success.

Use Gifts to Reinforce Your Alliances
5 ways to move beyond appreciation and deepen your client relationships


Marketplace

Learn how to distribute a press release
Sprint
Mobile hotspot.
Learn From Tiger's PR Troubles
For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.

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More Expert Columnists

Susan Gunelius: Marketing Communications
10 Marketing Trends for 2010
Use these tips to bring every aspect of your message to a worldwide audience.


Starr Hall: Web Branding
7 Holiday Marketing Mistakes to Avoid
Boost year-end sales by steering clear of these slip-ups.
Marketing Books
No B.S. Sales Success in The New Economy
Master 15 Trust-Building Sales Strategies
Networking Like A Pro
Turning Contacts into Connections
Resource Nation
Find Pre-Screened Marketing Experts
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