Marketing

Marketing Articles and Videos

How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon
Business Unusual

How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon

While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
10 Ways to Improve the Open Rates of Your Marketing Emails
Marketing

10 Ways to Improve the Open Rates of Your Marketing Emails

Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
The 3 Things You Need to Know About Hiring a Social Media Manager
Social Media

The 3 Things You Need to Know About Hiring a Social Media Manager

It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic
Social Media

Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic

With 25,000 users and $200,000 in funding, the social network is now rolling out to all campuses nationwide.
When It's OK to Use an Exclamation Mark and When It's Not (Infographic)
Marketing

When It's OK to Use an Exclamation Mark and When It's Not (Infographic)

You probably shouldn't, but this flowchart will help you know for sure.

How-To Guides

Google Reorganizes Google+ Social Network
Social Media

Google Reorganizes Google+ Social Network

So far, the site is being split into two entities: Streams and Photos. More changes could come.
4 Ways for Entrepreneurs to Cultivate Their Writing
Social Media

4 Ways for Entrepreneurs to Cultivate Their Writing

Writing is a practice with powerful benefits, personally and professionally, if you don't confuse it with cranking out content.
10 Reasons Why Your Personal Brand Sucks
Marketing

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Why Influencer Marketing Pays Off for Small Businesses
Marketing

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
6 Reasons Your PR Is Failing
Marketing

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
The 5 Mistakes That Will Land Your Email in the Spam Folder
Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
How to Find Your Next Marketing Rock Star (Infographic)
Marketing

How to Find Your Next Marketing Rock Star (Infographic)

Check out these essential qualities for success and ways to keep a top performer.
Here Is How to Get Your Branded Video Watched
Marketing

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
5 Tools to Fuel Your Company's PR Machine
Marketing

5 Tools to Fuel Your Company's PR Machine

Mobile and web innovations can make managing public relations in the digital age faster and easier.
4 Questions to Ask When Planning Effective Customer Messages
Marketing

4 Questions to Ask When Planning Effective Customer Messages

When it comes to communicating with your customers, just a few minutes of planning will save you time, energy and possibly, trouble, later down the line.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social Media

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
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