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5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

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In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
April 15, 2014 in Marketing
 How Rewards Are Running Loyalty Programs Into the Ground

How Rewards Are Running Loyalty Programs Into the Ground

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Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
April 15, 2014 in Marketing
Report: Facebook Is About to Enter the E-Money Game

Report: Facebook Is About to Enter the E-Money Game

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The social giant is gearing up to give PayPal a run for their money.
April 14, 2014 in Social Media
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

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I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
April 14, 2014 in Marketing
A Guide to the Best Times to Post on Social Media (Infographic)

A Guide to the Best Times to Post on Social Media (Infographic)

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If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
April 14, 2014 in Social Media
Turn Your Website Into a Lead-Generating Machine

Turn Your Website Into a Lead-Generating Machine

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Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
April 14, 2014 in Marketing
A Tour Inside Twitter's Stylish New San Francisco Headquarters

A Tour Inside Twitter's Stylish New San Francisco Headquarters

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The building Twitter calls home previously stood vacant for 50 years. See how the social-media company revamped its new headquarters.
April 13, 2014 in Social Media
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

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Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
April 13, 2014 in Marketing
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

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Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
April 12, 2014 in Marketing
A Simple Tool That Could Sell Your Idea for You

A Simple Tool That Could Sell Your Idea for You

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There's no need to meet people in person for the hard sell. Let this tool do the work for you.
April 12, 2014 in Marketing
How to Choose the Right Video Platform for Your Business (Infographic)

How to Choose the Right Video Platform for Your Business (Infographic)

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Find out which video social platform is best for your business.
April 12, 2014 in Social Media
Brand During a Startup's Infancy for Maximum Impact

Brand During a Startup's Infancy for Maximum Impact

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Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
April 11, 2014 in Marketing
How This Startup Is Disrupting Social E-Commerce

How This Startup Is Disrupting Social E-Commerce

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For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
April 11, 2014 in Social Media
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

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The social network says it will crack down on spammy pages that try to game engagement and shares.
April 11, 2014 in Social Media
Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

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MCNs have been called the movie studios of the future, but even Hollywood wants a slice of the YouTube pie.
April 11, 2014 in Social Media
Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation

Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation

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Who needs phones and emails when you can simply stick a couple of Post-Its on your window?
April 11, 2014 in Social Media
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