Marketing

Marketing Articles and Videos

Vinyl Records Are Having a Moment
Business Unusual

Vinyl Records Are Having a Moment

A 65-year-old record-pressing plant settles into a growth groove.
5 Secrets to Succeed at Video Advertising
Marketing

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Has GoDaddy Already Won the Super Bowl?
Marketing

Has GoDaddy Already Won the Super Bowl?

If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
Breeding Puppies to Blow Up Kittens
Marketing

Breeding Puppies to Blow Up Kittens

The more we try not to offend in marketing, the more people we encounter who find offense to everything.
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
Social Media

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.

How-To Guides

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
Social Media

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

How to avoid being "that guy" on social media.
The Startup Marketer's Guide to Sponsored Online Content
Social Media

The Startup Marketer's Guide to Sponsored Online Content

Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
Marketing

For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles

By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
Close Deals Faster With These 5 Steps
Marketing

Close Deals Faster With These 5 Steps

The sales process is finding out who the buyer is, what they want to buy, why they want to buy it and what you can do to fulfill that want.
Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.
Marketing

Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.

Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
6 Better Responses to a Bad Review Than Yelling or Sulking
Social Media

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
These Words Can Hurt Your Credibility Without You Even Realizing It
Marketing

These Words Can Hurt Your Credibility Without You Even Realizing It

Most people don't realize how they sound to others.
Why Every Startup Needs a Press Kit
Marketing

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Twitter Premieres New Mobile Video and Group Messaging Features
Social Media

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
How Growth Hacking Is Redefining Marketing
Marketing

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
8 Ways to Better Market Yourself on LinkedIn
Social Media

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
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