Marketing

Marketing Articles and Videos

Are You Giving Your Team the Support it Needs?
National Small Business Week

Are You Giving Your Team the Support it Needs?

These three tips can keep staff empowered and engaged – without micromanaging.
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Food Trucks Share Social Media Secrets
Marketing Edge

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
4 Steps to Knowing What Your Customers Want Better Than They Do
Big Data

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
This Tool Promises to Find the Best Location for Your Business
Business Unusual

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
There Are No Shortcuts to Success in Social Media
Social Media

There Are No Shortcuts to Success in Social Media

A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Marketing

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Convincing Naysayers to Adopt New Technology
Marketing

Convincing Naysayers to Adopt New Technology

In delivering a business pitch about a novel invention, be sure to bolster your presentation with facts and know your audience.
The Secrets to Making an Explainer Video Stand Out
Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.

How-To Guides

Facebook Reportedly Weighing Integration of Uber Into Messenger App
Social Media

Facebook Reportedly Weighing Integration of Uber Into Messenger App

Preliminary discussions between Mark Zuckerberg and Travis Kalanick point to the social network's stated desire to diversify and monetize its messaging platform.
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)
Marketing

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business’s message across.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Marketing

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos
Social Media

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Become a Better Blogger Today With These 4 Actions
Marketing

Become a Better Blogger Today With These 4 Actions

To get attention on the crowded Internet, you have to devote time to your craft and plan well.
9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online
Marketing

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
What You Can Do About the Decline of Social Marketing on Facebook
Social Media

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Develop an Effective Marketing Plan by Answering 3 Questions
Marketing

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Navigate International Networking With These 4 Anchors
Marketing

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.
5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Every Little Thing You Do Adds Up to Your Personal Brand
Marketing

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
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