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Finding Customers Articles and Videos

FOX's 'Sleepy Hollow' TV Show Is Scary Good for Local Businesses

FOX's 'Sleepy Hollow' TV Show Is Scary Good for Local Businesses

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The New York town that bears the same name is enjoying a solid tourism boost this Halloween thanks to the hit show.
October 30, 2013 in Finding Customers
What's the Next Kale? How Business Owners Can Capitalize on Food Trends

What's the Next Kale? How Business Owners Can Capitalize on Food Trends

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Stemming from the nation's current obsession with kale are some important lessons for business owners about how to latch onto trends.
September 10, 2013 in Finding Customers
What PayPal's Rocky Beginnings Can Teach You About Startup Success

What PayPal's Rocky Beginnings Can Teach You About Startup Success

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Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
September 5, 2013 in Finding Customers
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

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Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
August 28, 2013 in Finding Customers
Where Back-to-School Shopping Dollars Are Going (Infographic)

Where Back-to-School Shopping Dollars Are Going (Infographic)

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A new survey examines what parents are shopping for and where and how much they plan to spend.
August 1, 2013 in Finding Customers
How to Use Customer Recommendations to Grow Your Business

How to Use Customer Recommendations to Grow Your Business

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Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
May 9, 2013 in Finding Customers
Your Secret Weapon in Sales? The PhonePlay Video

Your Secret Weapon in Sales? The Phone (Video)

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If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
May 7, 2013 in Finding Customers
10 Questions to Ask Before Determining Your Target Market

10 Questions to Ask Before Determining Your Target Market

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A guide to understanding your customers and how your product meets their needs.
April 15, 2013 in Finding Customers
How to Win Face-Time With Tough Prospects

How to Win Face-Time With Tough Prospects

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Use these strategies to get in front of hard-to-reach potential clients and make a sale.
March 18, 2013 in Finding Customers
How Much Did That New Customer Cost You?

How Much Did That New Customer Cost You?

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Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
January 14, 2013 in Finding Customers
5 Ways to Land Celebrity Clients

5 Ways to Land Celebrity Clients

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Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
January 11, 2013 in Finding Customers
Make Your Own Rules and Other Tips This Week

Make Your Own Rules and Other Tips This Week

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Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
December 21, 2012 in Finding Customers
3 Surprising Ways to Find New Clients

3 Surprising Ways to Find New Clients

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Defy convention and employ these unconventional methods for connecting with new customers.
December 20, 2012 in Finding Customers
Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site

Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site

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Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
November 8, 2012 in Finding Customers
How to Attract the Clients You WantPlay Video

How to Attract the Clients You Want (Video)

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Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo about leading small companies reach the types of customers most likely to be willing to pay their prices.
October 5, 2012 in Finding Customers
How Gamification Can Reduce the Need for DiscountsPlay Video

How Gamification Can Reduce the Need for Discounts (Video)

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Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
August 14, 2012 in Finding Customers
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