Marketing Ideas

A Business That Succeeds With E-mail Marketing
Fur-Get Me Not keeps customers well-informed with company news, events and stories.

A.S.A.P. Branding--Adjective
Sum up your brand advantage into one word, and stay in customers' minds.

What's in a Name? Everything
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.

Guerrillas Use Word-of-Mouth Marketing
It comes in many forms, but all of them are essential to your business.

Character Counts
Marketing with a mascot is a cost-effective way to help consumers remember your brand.

Stretch Your Dollar With Horizontal Marketing
Partnering with a company that shares your target market saves you time and money.

A Long-Term Commitment
Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.

Reaching Beyond Borders
With Web 2.0, opportunities abound for small businesses to target customers far and wide.

Nostalgia Sells
The oldies but goodies of baby boomers are all the rage.

A Referral Doesn't Mean Closed Sales
You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.

5 Ways to "Spring Clean" Your Brand
If it's time to update your look, do so by keeping your company's original appeal.

Marketing in the Recommendation Age
As customer review venues and their influence increase, business owners should capitalize on this trend.